ASIA-PACIFIC – SINGAPORE, MAY 23, 2013 – Grey Singapore and the Workplace Safety Council Singapore (WSH) have partnered on a new public education campaign that aims to change mindsets regarding safety issues in workplaces and help employees and employers realize that workplace safety is key.
The campaign they have crafted has the message "This Could Be You", illustrating the fact that anyone can suffer from work accidents – most especially if one neglects one’s safety and fails to comply with best practices and . To this end, a 30-second TVC is to run in cinemas, on local free-to-air channels and on cable TV from May to July 2013.
The TVC itself shows a construction worker who plummets to his death after slipping on a loose rod while working on a construction site, underscoring how important it is to prevent fatal falls. Said worker falls in slow motion while the voiceover drives the point home by stating that this victim could be just about anyone – even the viewer themselves – if safety concerns are not respected. The TVC ends with a simple exhortation to "Stop the assumptions. Stop work accidents.", a reference to the often-fatal assumption that such accidents could never happen to anyone.
