MANILA, PHILIPPINES – DDB MNL‘s campaigns with PepsiCo Philippines for Sting Energy drink bagged three prizes at the recently concluded Public Relations Society of the Philippines (PRSP)’s Anvil Awards, the benchmark for recognizing high-impact communication campaigns in the Philippines.
These include “Sting: The Social Surge of Hataw Energy” entry that won a Gold Anvil for Best Use of Social Media; “Sting Hataw Energy, Elevated” that won a Silver Anvil for Marketing and Brand Communication; and lastly, “Sting High Impact Hataw: Maximizing Energy Through Digital” that won a Silver Anvil for Best Use of Digital Assets.
The award-winning entries celebrated three dimensions of energy: Galaw (Movement), Galing (Excellence), and Gising (Alertness), brought to life through creator collaborations, interactive storytelling, and hyper-targeted social executions. The work redefined the traditional physical-labor archetype of energy drinkers by engaging office workers, university students, and night-shift professionals. Leveraging platform-native storytelling, the brand delivered real-time relevance that translated into impact beyond impressions.
PepsiCo’s Chief Marketing Officer Nicole Villarojo said that the multiple Anvil awards are testament to how the Sting 3G Energy campaign delivered a surge of impact that reshaped the energy drink category in the Philippines and ignited unprecedented business momentum for the company.
“We’re proud to receive these awards, which further cement Sting Energy Drink’s position as a true benchmark for social media excellence in the region. They affirm our belief that when brands stay deeply connected to culture and show up meaningfully on the platforms where people live, work, and hustle, they can drive both relevance and real business impact,” said Villarojo.
