DUBAI, UAE – The Loeries, Africa and the Middle East’s most prestigious awards for excellence in brand communications – has officially announced its rankings for 2025. Known for upholding the highest standards of creativity and innovation in the region, the prestigious award show celebrates the power of culturally resonant, purpose-driven work.
This year, FP7McCANN MENAT delivered its strongest performance – emerging as the most awarded agency in the region by Golds, with a 75% conversion rate from entry to win.
With just eight entries, FP7 McCANN ranked 5th in MENA, 9th across Africa & the Middle East, and 4th as a Regional Agency Group – a result that underscores the agency’s focus on quality, effectiveness, and enduring partnerships.
Beyond the accolades, this performance reflects the strength of FP7 McCANN’s people, leadership, and client relationships across the region. The work recognised at The Loeries is the product of long-term collaboration with our global and regional clients, a disciplined creative approach, and teams consistently focused on delivering commercial value and culture impact.
That strength was reflected in the individual rankings of FP7 McCANN leaders and creatives of all disciplines, with multiple team members placed among the Top 10 and 30 across the region:
Tarek Ali Ahmad – #6th Agency Managing Director
Nick Salter – #16 Regional Head of Strategy
Federico Fanti – #7th Chief Creative Officer
Nayaab Rais – #6th Executive Creative Director
Jonathan Cruz – #4th Creative Director
Diego Fernandez-Cid – #5th Copywriter
Rob Hall – #6th Copywriter
Manar Munjed & Shaza Yousef – #20 Associate Creative Director
Arthur Melo – #25 Senior Art Director
The agency’s performance was anchored by work for iconic regional and global brands, earning multiple top honours:
- Gold – OOH Ambient – Sponsored Balls
- Gold – PR – Sponsored Balls (Developed with the Testicular Cancer Society and Club Deportivo Leganés)
- Gold – B2B Creativity – Recipe for Change
- Gold – Social Impact – Recipe for Change (A purpose-led platform for Arla Foods, delivered in partnership with MCN sister agencies Current Global MENAT and Craft)
- Silver – Live Events Sponsorship – Sponsored Balls
- Bronze – PR – Recipe for Change
Commenting on the achievement, Tarek Miknas, CEO of FP7 McCANN MENAT, said: “This performance purely reflects our long-standing legacy – one built on trust, enduring client partnerships, and creative excellence that drives both cultural relevance and real business results. At FP7 McCANN, we craft ideas born from regional truths and delivered to global standards. This is what we mean when we say Truth Well Told – our mindset that fuels everything we do. We’re incredibly grateful to The Loeries for this recognition, and to our brave clients for trusting us with their brands and believing in ideas that move the needle as much as they move juries. And of course, massive congratulations to our people for their well-deserved rankings.”
Federico Fanti, Regional Chief Creative Officer MENAT, added: “These wins are not about noise or scale – they’re about intent. About teams who push every brief harder, clients who believe in purposeful thinking, and work that earns its place in culture because it’s honest, relevant, and well crafted. I’m incredibly proud of how our people continue to raise the bar – not just creatively, but in how we partner with our clients and show up for the work.”
Nayaab Rais – Executive Creative Director, added “The Loeries theme this year was The Great Hunger. So this one is for all the hungry ones… our clients, partners and teams with an appetite for brave work and my bacchas – the creative geniuses who obsess over every line, every frame, every piece of craft. We win because we know the power of truth told right. We were hungry and we “ate” like my young ‘uns say.”
