MANILA, PHILIPPINES – Mang Inasal, the Philippines’ Grill Expert, delivered an outstanding performance at the 2025 Marketing Excellence Awards, clinching nine wins across multiple categories during the ceremony held on August 8 at the Grand Hyatt Manila, Taguig.
The brand’s remarkable haul underscored its mastery in deploying diverse marketing strategies, from digital activations and advertising to data-driven insights, experiential campaigns, and strategic partnerships—all designed to connect with consumers on a deeper level.
Topping its list of accolades was the prestigious Gold for Excellence in Marketing to a Specific Audience for Love the Flavors, Love the Philippines. The landmark collaboration with the Department of Tourism celebrated Filipino cuisine as an integral part of the nation’s cultural identity, drawing interest from locals, tourists and festival goers alike.
Mang Inasal’s other recognitions included four Silver Awards in Digital Marketing (#MangInasalCreamyYESSummer), Consumer Insights/Market Research (‘Yan ang Kaing Mang Inasal), Experiential Marketing (Pork BBQ Caravan), and Sponsorship Activation (Mang Inasal Celebrates Festivals). The brand also secured four Bronze Awards in Advertising (‘Yan ang Kaing Mang Inasal), Out-of-Home Advertising (It’s A Sign), Viral Marketing (4-Cheese Halo-Halo), and Marketing Leader of the Year – the latter awarded to Mang Inasal Marketing Head, Allan Tan.
“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said Tan. “We believe Mang Inasal is more than just food. It’s about the special experiences our customers share with us. And these recognitions remind us how important that connection is, and they inspire us to keep creating campaigns that genuinely touch hearts and bring people closer.”
The victories at the Marketing Excellence Awards bring Mang Inasal’s total for 2025 to 19 local and international honors. This includes its first Asia-Pacific Tambuli Award for Love the Flavors, Love the Philippines and two Silver Awards at the 5th ASEAN PR Excellence Awards – one for the Mang Inasal Nation Facebook Group and another for the 2024 Pork BBQ Launch. Together, these milestones cement the brand’s position as a formidable force in crafting campaigns that not only capture attention but also foster lasting connections with its customers.
