MANILA, PHILIPPINES – Havas Ortega has secured a Silver Stevie Award in the White Paper category at the 22nd Annual International Business Awards (IBAs) for its acclaimed Prosumer Report Series, the agency’s flagship insights program that tracks the values and behaviors of leading edge consumers.
Widely regarded as the world’s premier business awards, the IBAs drew entries from 78 nations and territories this year, with more than 250 global executives participating in the rigorous judging process.
Part of a global Havas initiative spanning over 30 markets, the Prosumer Report examines the leading-edge 15–20% of consumers who are influential, proactive, socially and environmentally conscious and typically 18 to 24 months ahead of the mainstream. By studying these “Prosumers,” brands can anticipate shifts, mitigate risk, and innovate earlier to gain a competitive edge. Since 2013, Havas Ortega has been tracking Prosumers in the Philippines, equipping clients with actionable foresight on cultural, social and market transformations.
“When you know what the future thinks, you stop reacting and start leading,” said Jos Ortega, Chairman and CEO of Havas Ortega. “We’re thrilled to be recognized with a Silver Stevie for the Prosumer Report Series—an honor that validates the rigor of our work and energizes the entire team. For us, this win is both a proud milestone and a mandate to keep pushing the boundaries of insight-led marketing. The Prosumer Report gives our clients a front-row seat to the ideas, attitudes, and behaviors that will soon define the mainstream—an edge you won’t find anywhere else.”
The Silver Stevie will be formally presented during the Stevie Awards gala on October 10, 2025, in Lisbon, Portugal.
