SHANGHAI, CHINA— INNOCEAN Seoul has been named Agency of the Year in The One Club for Creativity’s 2025 ONE Asia Creative Rankings, based on results from the recent ONE Asia Creative Awards.
ONE Asia celebrates the best creative work of the year from across APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region. The fast-growing show had a 20% increase in entries this year.
Highlights of the 2025 ONE Asia Creative Rankings are below. Rankings of agencies, brands and more within specific countries can be viewed by using dropdown menus.
Agency Rankings, top 10
- INNOCEAN (Seoul)
- Ogilvy (Singapore)
- Motion Sickness (Auckland)
- Leo Thailand (Bangkok)
- 5 (tie) Grey Advertising Hong Kong Limited (Hong Kong)
- 5 (tie) Shanghai PUSU Advertising Co. Ltd. (Shanghai)
- Tsuzuku (Tokyo)
- Cheil (Hong Kong)
- TBWA\SMP (Makati City)
- MullenLowe TREYNA (Makati City)
Independent Agency Rankings, top 5
- Motion Sickness (Auckland)
- Tsuzuku (Tokyo)
- Bear Meets Eagle On Fire (Sydney)
- MUMA (Malaysia)
- Share Digital Marketing (Taipei City)
Top-ranked winners by category are as follows (click on category name to view full list).
- Brand-Side Agency of the Year: Our LEGO Agency Shanghai
- Brand of the Year: Hyundai Motor Company
- Non-Profit Client of the Year: Whānau Ora
- Production Company of the Year: Whitecoat Productions Singapore
- Agency Network of the Year: Ogilvy Group
- Agency Holding Company of the Year: WPP
- Highest Ranked Work: “Night Fishing” by INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul for Hyundai Motor Company
- Marketer of the Year: Sungwon Jee, Senior Vice President, Global CMO, Hyundai Motor Company
2025 ONE Asia Country Rankings, top 5
- China
- Philippines
- South Korea
- Thailand
- Singapore
The ONE Asia Creative Rankings is based on a point value system for winning work as follows: Gold 30 points, Silver 14, Bronze 6, Merit 2, Green Awards, Sustainable Development Goals Awards, and Best of Discipline 60 each, and Best of Show 90.
ONE Asia winners are also included in The One Club’s Global Creative Rankings, to be announced in early January 2026. That comprehensive ranking combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC competition, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
Overall for 2025 ONE Asia, a total of 19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded to agencies and brands in 14 countries and regions across APAC: Australia, China, Hong Kong SAR China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.
Best of Show was awarded to Grey Advertising Hong Kong Limited Hong Kong, working with Shanghai PUSU Advertising Co., Ltd Shanghai, for “Pantene Pet Pit” on behalf of Pantene. The work also won Best of Discipline in Social Media, as well as a Gold and Bronze.
The complete showcase of all 2025 ONE Asia winners can be viewed here.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
adobo Magazine is an official media partner of the 2025 ONE Asia Creative Awards.
