SEOUL, SOUTH KOREA – INNOCEAN announced on the 26th that it has been named ‘Agency of the Year’ at the 2025 ONE Asia Creative Awards, which honors the best creative work and agencies across the Asia-Pacific (APAC) region. This marks the first time a Korean agency has ever received this title since the award’s inception, underscoring INNOCEAN’s strengthened creative competitiveness on the global stage.
At the ONE Asia Creative Awards—hosted by the global nonprofit organization The One Club for Creativity—INNOCEAN earned multiple top honors with its campaign “Night Fishing”, created in collaboration with Hyundai Motor Company. The campaign swept key categories, including Best of Discipline in both Branded Entertainment and Creative Effectiveness, along with numerous other major recognitions.
In total, Night Fishing won 12 awards, including 2 Golds, 4 Silvers, 2 Bronzes, and 2 Merits, making it the Highest Ranked Work of the year with the highest overall score among all entries.
INNOCEAN’s own CSR campaign, “Life-Saving Bathhouse”, also added to the company’s success with 1 Bronze and 2 Merits, reinforcing the agency’s creative impact across both brand and social-value initiatives.
Driven by these collective achievements, INNOCEAN secured the No.1 position in the 2025 ONE Asia Creative Rankings, ultimately earning the title of Agency of the Year. Historically, this honor has been dominated by major global networks such as BBDO, Leo Burnett, and Ogilvy, making INNOCEAN’s recognition as the first Korean agency all the more significant.
An INNOCEAN spokesperson noted, “Achieving top results at ONE Asia—one of the most respected creative awards in the region—demonstrates that INNOCEAN’s strategic creative model is highly competitive on the global stage.”
Launched in 2020, the ONE Asia Creative Awards aim to elevate creative excellence and foster collaboration across Asian markets. Organizer The One Club for Creativity also oversees globally renowned awards programs such as The One Show and the ADC Annual Awards, and is widely regarded as one of the most influential organizations in the global creative industry.
INNOCEAN Global CEO
INNOCEAN Global CEO Jung A Kim said, “This achievement reaffirms the global competitiveness of Korean creativity. We will continue to strengthen INNOCEAN’s presence worldwide by delivering creative work that brings lasting value to both brands and society.”
