SEOUl, SOUTH KOREA – INNOCEAN announced on Feb. 23 that it has been ranked No. 1 in Korea and No. 6 in Asia overall in the 2025 Creative Rankings released by global advertising publication Campaign Brief Asia.
The rankings are based on a comprehensive evaluation of major international award wins achieved by agencies across Asia over the past two years — from January 1, 2024 to December 31, 2025. Notably, the rankings reflect results from 12 major global award shows, including the “big three” international advertising festivals such as Cannes Lions, New York Festivals, and the Clio Awards, with standings determined through weighted consideration of each show’s prestige and award category.
As the rankings compare all awarded agencies across Asia under the same criteria, they are widely regarded within the advertising industry as a credible benchmark that objectively reflects each company’s creative capabilities and global competitiveness.
INNOCEAN secured the No. 1 position in Korea by a wide margin over the second-ranked agency, and also placed No. 6 overall in Asia, reaffirming its top-tier creative competitiveness in the region. Campaign Brief Asia stated that “The impressive rise of INNOCEAN Seoul has been one of the standout stories of this year’s Campaign Brief Asia Creative Rankings,” citing the company’s consistent wins of top prizes at leading global award shows as a key driver of its strong results.
In addition, Jung A Kim, INNOCEAN’s CEO and Chief Creative Officer (CCO), ranked No. 1 among Korea’s creative directors based on award performance. Doyu Yang (Copywriter), Eun-Ha Oh (Art Director), and Nari Moon (Creative Director) also shared the No. 1 position in “Korea’s most-awarded creatives” category.
Among them, Jung A Kim also ranked No. 6 in the overall Asia individual standings. This year’s individual creative rankings covered a record 2,885 creatives — including copywriters, art directors, and creative directors — the largest participation in Campaign Brief Asia’s ranking history.
INNOCEAN’s achievements were strongly supported by “Night Fishing,” a campaign created with Hyundai Motor Company. Shot as a branded film using the camera of the IONIQ 5, “Night Fishing” was highly praised for its design that encourages audiences to voluntarily engage with advertising as entertainment content.
Meanwhile, INNOCEAN also ranked No. 1 in the “Indonesia Creative Rankings,” marking a sweeping top performance across both Korea headquarters and an overseas office. In Indonesia in particular, INNOCEAN maintained its No. 1 position for the second consecutive year, once again demonstrating strong execution capabilities and creative competitiveness across key Asian markets.
This result — adding top-tier performance across major Asian hubs to the leading outcome of the Korea headquarters — indicates that INNOCEAN’s creative capabilities are consistently translating into stable performance across its global operating network. INNOCEAN said it will continue to further advance an integrated operating model that organically connects local execution strengths with global network competitiveness.
Jung A Kim, Global CEO of INNOCEAN, said, “It is truly meaningful and gratifying to be named ‘Agency of the Year’ three times in a row by leading international organizations from late last year through early this year,” adding, “This achievement goes beyond awards — it will serve as an important momentum for elevating Korea’s creative standing in the global market while also driving our clients’ growth.”
