Winning 12 awards, including 10 Golds and 2 Silvers, Into Creative and Chupps Footwear recorded the highest single-campaign haul in 16 years. Remarkably, 10 of the 15 Gold awards presented last night were claimed by the duo.
Here is the list of awards Into creative won:
- Press – Consumer Products – Gold
- TVC / Cinema – Consumer Products – Gold (Earth film)
- TVC / Cinema – Consumer Products – Silver (Water film)
- Digital – Consumer Products – Gold (Earth film)
- Digital – Consumer Products – Silver (Water film)
- Out-Of-Home – Consumer Products – Gold
- Young Green Writer of the Year – Tiya Padhi, Into Creative
- Young Green Art Director of the Year – Devam More, Into Creative
- Green Campaign of the Year – Into Creative
- Green Agency of the Year – Into Creative
- Green Advertiser of the Year – Chupps footwear
- Green Brand of the Year – Chupps footwear
The Olive Crown Awards were launched in 2010 by the International Advertising Association (IAA) India Chapter to celebrate excellence in sustainability communication, often referred to as “green advertising.” These awards aim to recognize and encourage individuals and organizations that harness the power of communication to promote a greener, cleaner planet. They are regarded as Asia’s first — and only — awards dedicated exclusively to creative excellence in sustainability. The Olive Crown Awards inspire marketers, advertising agencies, and brands to move beyond simply selling products, urging them to become true “Custodians of Brand Earth.”
There are over thousands of green brands in India, but very few take the creative route. This year saw close to 300 entries from around 60 brands, including major advertising agencies such as Ogilvy, VML, FCB, and Havas, alongside leading national and international brands including Coca-Cola, The Times of India, The Hindu, the Dainik Bhaskar Group, and Adani, among others. Last year, Ogilvy India dominated the show with its Adani campaign “Pehle Pankha Aayega,” winning four Gold awards.
Speaking about their win, Santosh Padhi, Chief Creative Officer & Founder, Into Creative, said: “We are happy that in the first year of Into Creative, we were able to create such a significant impact by winning a historic dozen-metal haul. These meaningful awards will always remain special for us, as the partnership between Chupps Footwear and Into Creative has helped raise the standards of this kind of work.”
Yashesh Mukhi, Founder, Chupps Footwear, added: “We didn’t set out to win awards. We set out to prove that comfort, design, and sustainability don’t have to be trade-offs. These recognitions tell us that people are noticing and that matters. But the real win is when someone wears Chupps and forgets they’re wearing sustainable footwear. They just know it feels right.”
