LONDON, UNITED KINGDOM – London International Awards (LIA) has officially revealed the lineup for its Branded Content and Branded Entertainment Jury and at the helm is Javier Campopiano, the Global Chief Creative Officer of McCann Worldgroup & McCann. A creative powerhouse and no stranger to big ideas that move culture, Campopiano is set to preside over the jury as it assembles in Las Vegas this September to determine the most compelling, brand driven storytelling of the year.
As LIA gears up for its landmark 40th edition, jurors will gather at Encore @ Wynn Las Vegas from September 25 to October 3, ready to dive deep into the work that blurred the lines between narrative and brand.
Campopiano stated, “It’s a huge honor for me to serve as President of LIA’s Branded Content and Branded Entertainment Jury. This category is one of my personal favorites and makes me extremely excited about what we can create as an industry. Being part of LIA is also special in that we open the doors of the judging rooms to young talents. While we deliberate the work that represents the best of advertising, we bring in rising stars to observe, learn and grow. Preparing and inspiring the next generation is a responsibility we should never take for granted.”
From award winning films like Barbie to disruptive series and cross-platform narratives, branded content today is far more than product placement – it’s purpose-driven entertainment that earns its place in culture. And that’s exactly what this jury is set to celebrate: content that resonates, entertains, and elevates the brand message in the most unexpected ways.
Barbara Levy, President of LIA, commented, “Success in Branded Content and Branded Entertainment is not limited to the big brands. As always, nailing the creative concept and creating fresh and unique content for deeper engagement is pivotal. All our judges are experts at showcasing brands in the most creative and compelling ways. We are grateful that they have generously agreed to give their time and will come together to see and discuss every piece of work in Las Vegas before selecting the best as the benchmark for 2025. As Javier has mentioned, it will be a great learning experience for the young creatives who have been brought in from all over the world, to learn from sitting in on the judging sessions. Who better to feed young creative minds than a room full of top creative leaders. No classroom can rival that experience.”
Branded Content and Branded Entertainment Jurors:
Jury President, Javier Campopiano, Global Chief Creative Officer, McCann Worldgroup & McCann
Nopparath ‘Mint’ Eksuwancharoen, Executive Creative Director / Head of Art, Sour, Bangkok
Perry Fair, Head of Creative, Mattel, El Segundo
Isabel Fontes, Senior Creative, Boomerang, Amsterdam
Barbara Humphries, Co-Chief Creative Officer, Droga5, SydneySuz Keen, Executive Creative Director, CYLNDR Studios, Los Angeles
Peter Khoury, Regional Chief Creative Officer, TBWA\Asia / Chief Creative Officer, TBWA\Singapore
Yuichi Kitada,Group Creative Director, Dentsu Inc., Tokyo
Brandon Pierce, VP / Executive Creative Director, Artists Equity, West Hollywood
Rafael Pitanguy, Deputy Global Chief Creative Officer, VML / Creative Lead for the Coca-Cola Company
Liz Taylor, Global Chief Creative Officer, Ogilvy
The LIA Entry System is Open – all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.
For more information on the juries, categories and/or requirements, visit our website: www.liaawards.com.
