STOCKHOLM, SWEDEN – The London International Awards (LIA), one of the world’s most prestigious global festivals celebrating creative excellence, has expanded its footprint in the Nordic and Baltic regions with the appointment of Pia Grahn as its Nordic and Baltic Representative. In her new role, Grahn will spearhead efforts to drive awareness, engagement, and participation across the creative industry in these markets.
Renowned for honoring exceptional work in advertising, design, digital and branded content, LIA is also one of the few international awards that contribute to the WARC Creative 100 ranking, which tracks the most awarded campaigns, agencies and networks worldwide.
“The Nordics and Baltics regions consistently deliver groundbreaking creative work, and we want to see that reflected more visibly within LIA – in entries, on juries, and across the global creative dialogue,” says Barbara Levy, President of LIA. “Pia’s leadership and industry insight make her theideal person to help us grow our presence in these markets.”
Grahn, a respected figure in the Nordic communications scene, brings a wealth of experience spanning agency leadership and client-side marketing. She most recently served as Marketing and Communications Director at Citycon and has held leadership positions in several of the region’s top creative agencies.
“I’m honored to represent LIA in the Nordics,” says Grahn. “This region has an incredibly high creative standard – often with a strategic and socially conscious edge – and I look forward tohelping our work gain greater global recognition through LIA’s respected platform.”
In her role, Grahn will work to deepen relationships with agencies, creatives, and brands throughout the region, increase the number of entries from Nordic and Baltic markets, and ensure stronger representation on LIA’s global juries. Judging for the 2025 awards will take place in person in Las Vegas this fall, with results contributing to the WARC global rankings.
