KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has swept up the Agency of the Year title at the Malaysia Effie Awards 2025. The win recognises MBCS’s outstanding achievements in creating effective and impactful marketing campaigns for its clients.
The agency shone at the country’s most prestigious creative awards to top the tables and sweep the coveted accolade of Agency of the Year. IPG Mediabrands network agencies Initiative and Universal McCann also fared strongly, claiming the 7th and 8th spot. Overall, the agencies took home 4 Silver, 7 Bronze and 4 Finalist Awards.
of MBCS & Ensemble
Stanley Clement, Chief Executive Officer of MBCS & Ensemble said, “The Effie Agency of the Year isn’t just a trophy; it’s a symbol of our relentless pursuit to redefine the game, alongside great partners that push us for excellence. Our intent has always been about creating work that matters, and the team have dared to be braver and bolder, with laser focus to deliver unparalleled impact. This is validation of that purpose, and I am truly honoured and humbled at this achievement.”
Kevin Le, Executive Creative Director said, “This was an epic win for the team. For us, it’s never been about volume, but about the resonance. We’re driven to create work that doesn’t just win awards, but moves the needle, sparks change, and leaves a lasting legacy. Here’s to overcoming business problems with the powerful alchemy of smart insights and fearless creativity.”
The agencies took home wins for work across Safi (Wipro Unza), Mattel and U Mobile, with Silver awarded for work on Influencer Marketing for Safi’s ‘Cracking the Secret Language: Ketibas, Ketibus, Ketitam’, for Retail and Small Budget Products with Mattel’s ‘#PuasaPlay’ and for Youth Marketing Services with U Mobile’s ‘From Data to Drip’.
Stanley added, “I would like to take a moment to thank all our clients for their continued partnership and confidence in us. The synergy and trust we’ve built have helped us shape true excellence, and we’re excited to do more together.
“Underpinning this, a special acknowledgement goes out to our IPG Mediabrands network agencies Initiative, Kinesso and Universal McCann. Their strong team play in driving integrative efforts was integral in helping us win collectively. I am deeply grateful for this interconnected collaboration that has helped us reach this pinnacle of success.”
The Effie Awards are part of a worldwide recognition programme that honours the most effective marketing and advertising campaigns. It serves as the benchmark of marketing effectiveness globally with 60 international programs, covering 125+ markets. In Malaysia, the 17th edition themed ‘Unmatched, Unrivalled, Undeniable’ is organised by the 4As and supported by the Malaysian Advertisers Association (MAA), Media Specialists Association (MSA) and Malaysian Digital Association (MDA), in association with the Malaysia External Trade Development Corporation (MATRADE).
