SYDNEY, AUSTRALIA – Consulting-led digital marketing agency, Orange Line, has been awarded the 2025 Google Agency Excellence Award for Measurement Solutions, marking its second consecutive Google Awards win. This achievement cements Orange Line as the only 100% independent Australian agency to win across two categories in consecutive years.
Alberto Sanchez, Head of Media at Orange Line, said the recognition reflects the agency’s commitment to driving client growth through innovative, data-driven solutions.
“Measurement is the backbone of modern digital marketing,” Sanchez said. “Winning a Google Agency Excellence Award for a second year in a row demonstrates the strength of our approach and our ability to deliver clarity, accuracy, and real commercial impact for clients in a rapidly evolving media landscape.”
Orange Line secured the Measurement Solutions award for its work transforming the marketing and measurement framework of one of Australia’s leading retailers unifying siloed customer data, improving accuracy and enabling scalable growth through Google’s ecosystem and privacy-first solutions.
Looking ahead, Orange Line is expanding for new business, growing its team, and developing a cutting-edge AI proposition to lead the Australian market in innovative marketing solutions.
“We don’t measure for the sake of measuring,” Alberto added. “We focus on the metrics that matter to a business, giving marketers the confidence to optimize and invest for long-term success.”
The agency was also named a finalist in the Online Sales and Search Transformation categories this year, underlining its industry-leading expertise.
