SINGAPORE – Spikes Asia has unveiled the 2026 Innovation Shortlist, spotlighting breakthrough ideas and technologies from across the region.
The shortlist recognizes work that pushes the boundaries of technology, creativity, and problem-solving, with entries spanning early-stage technologies, brand-driven innovations, and purpose-led solutions. This year’s selection highlights how brands and agencies across Asia-Pacific are using emerging tools and inventive thinking to address real-world challenges and create meaningful impact.
The Innovation category celebrates ideas that demonstrate new technologies, inventive applications, or disruptive thinking that can shape the future of communication and product development. The shortlisted entries will now advance to the next stage of judging, with winners to be revealed during the Spikes Asia Festival of Creativity 2026.
Spikes Asia 2026 Innovation Shortlist
- Early-Stage Technology — Hyundai Motor Company, Seoul / Paulus, Seoul — Vision Pulse: Sight Beyond Seeing
- Brand-Led Innovation — Leo, Sydney — Haven
- Product Innovation — TBWA\Hakuhodo, Tokyo / OUI, Tokyo — Smart Eye Camera
- Environmental Innovation — PR Consulting Dentsu, Tokyo / Dentsu Inc., Tokyo — Tsugiki: Coffee Reborn
- Societal Innovation — Dentsu Creative, Gurgaon — Garuda Rakshak
- Societal Innovation — TBWA\Hakuhodo, Tokyo — Cheer Signs
- Societal Innovation — Dentsu Inc., Tokyo / Dentsu Creative, Amsterdam — Waves of Will Powered by NTT
- Societal Innovation — Leo, Mumbai — Darescore
