NEW YORK, USA — The One Club for Creativity proudly unveils the distinguished jury for The One Show 2025’s coveted CMO Pencil. Now an official enterable discipline, this prestigious honor recognizes the visionary marketers who harness creativity to drive brand impact and business success.
Confirmed marketers serving on this year’s CMO Pencil jury are:
- Tyler Bahl, CMO, Activision, Los Angeles
- Leslie Berland, EVP, CMO, Verizon, New York
- Sofia Colucci, CMO – North America, Molson Coors, Chicago
- Adam Harter, CMO, LIV Golf, New York
- Stephanie Jacoby, Global SVP, Vodka, Diageo, New York
- Sungwon Jee, Global CMO, Hyundai Motor Company, Seoul
- Vanessa Wallace, CMO, Savage x Fenty, Los Angeles
A complete list of all jury members for The One Show 2025 can be viewed here.
For the first time, the CMO Pencil is open to the industry as a dedicated category, inviting agencies to highlight the role their client partners play in shaping groundbreaking work. Previously, this accolade was reserved for top-scoring entries from The One Show’s Best of Discipline and Gold Pencil winners.
Past CMO Pencil winners include Ally Young, CMO, Skinny New Zealand; Lorraine Twohill, CMO, Google, who accepted along with Florian Koenigsberger, Image Equity Lead, Google; Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard; Kathleen Hall, Chief Brand Officer, Microsoft; David Rubin, CMO, The New York Times; and Stephen Tisdale, CMO, State Street Global Advisors.
“It’s a great honor for a CMO to be recognized by their peers for taking an innovative, bold stance, and championing work that truly impacts the brand and its bottom line,” said Kevin Swanepoel, CEO, The One Club. “They also understand the value of winning a Pencil, and how it has a positive impact on their business and company brand. It’s great to see top marketers at global brands such as Kraft, AB InBev, Mastercard, and others push their agencies to enter The One Show.”
In addition to the CMO Pencil and newly enhanced Creative Effectiveness disciplines, The One Show also continues to recognize brands with its highly-regarded Penta Pencil, honoring the agency and brand who together have created outstanding creative work for the last five years.
Entries to The One Show 2025 can be submitted now, with the deadline of February 28, 2025.
Finalists will be announced in April 2025, with Gold, Silver and Bronze Pencil and Merit winners announced during Creative Week 2025, taking place May 12-16 in New York.
