NEW YORK, USA — Eleven countries in Asia are among those that qualify for The One Club for Creativity’s exclusive Currency Value Adjustment program, offering adjusted fees for entries from 39 countries into The One Show 2026.
The move comes in recognition of financial challenges faced by agencies and brands whose local currency has been devalued against the US dollar. The One Show is the only major global advertising awards show to offer adjusted fees based on an entrant’s location and exchange rates.
For Asia, a 15% adjustment will be applied for all One Show 2026 entries received from India, Indonesia, Kazakhstan, Malaysia, Myanmar, Pakistan, Philippines, Thailand, Turkey, Uzbekistan, and Vietnam.
The adjustments are automatically applied during the checkout process.
“Creativity does not see boundaries or geography, it is universal,” said Rajdeepak Das, CCO, Publicis Groupe – South Asia and Chairman, Leo – South Asia, and a One Club International Board member. “With the Currency Value Adjustment program extending to more countries this year, we hope to see work from regions who have not participated before, giving them a voice and platform to showcase their culture, stories and solutions to the world. This is how we democratise creativity: by ensuring every brilliant idea, no matter where it’s born, gets the chance to be seen and celebrated.”
The One Show Currency Value Adjustment offer debuted in 2021, initially providing cost savings for entrants from 25 countries. Countries are evaluated annually using recent exchange-rate trends and economic indicators, and the list is updated.
“We recognize agencies and brands in some regions are under financial pressures due to currency devaluation, and don’t want fees to be a barrier to the entry of great work,” said Kevin Swanepoel, CEO, The One Club. “As a non-profit organization whose mission is to support the creative community, we’re committed to leveling the global playing field and finding ways to help creatives get the recognition they deserve.”
About The One Show 2026
Entries to the overall One Show 2026 can be submitted now, with fees increasing after each deadline period. Early entry deadline is December 12, 2025, with the regular deadline January 23, 2026. The extended deadline is February 6, 2026, and final deadline February 20, 2026.
Debuting this year within The One Show 2026 is The One Show Indies, dedicated to celebrating the work of independent agencies, design firms, production houses, and creators. The One Show Indies is open exclusively to agencies with truly independent ownership: a minimum 51% owned by founders or staff, and no more than four physical offices.
The One Show Indies was created to make the global spotlight of a prestigious One Show Pencil win even more accessible to a larger playing field of independent agencies, studios, freelancers, creators, and other creative companies.
Early judging starts in January 2026, and finalists will be announced in May 2026. Crystal, Gold, Silver and Bronze Pencil and Merit winners will be announced in May during Creative Week 2026 in New York.
Agencies, brands, production companies, and individuals responsible for winning work each year are highlighted in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC competition, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally, and by country.
For more information and to enter, please visit The One Show 2026.
