HONG KONG – November 5, 2013 – Long distance relationships can be difficult to maintain, but not for the mother and daughter in TBWA\Hong Kong’s new spot for Standard Chartered Hong Kong’s "Breeze Banking" mobile banking platform.
The newly launched TVC is set to a telephone conversation between a mother in Hong Kong and a daughter in London who support each other financially and emotionally, even through the distance.
The emotional ad subtly highlights how Standard Chartered Hong Kong’s mobile banking service enables the two women to stay close.
“These days customers are looking for banking solutions that are user-friendly and truly sensitive to their fast pace of life,” said Esmond Mok, chief marketing officer, Consumer Banking, Standard Chartered Hong Kong.
“Our digital offerings are designed to be a thoughtful partner for our customers, helping to make all their banking needs easier to manage, wherever they go,” he said.
TBWA\Hong Kong managing director Joanne Lao added, “As a bank that’s ‘Here for good’, this spot demonstrates how Standard Chartered puts people at the heart of what it does, using technology to create services based on understanding people’s lives.”
FULL CREDITS:
Project Name: Standard Chartered Bank Breeze Banking
Creative Agency: TBWA\ Hong Kong
Client: Standard Chartered Bank (Hong Kong) Limited
Group Creative Director: Esther Wong
Associate Creative Director(s): Annie Loo, Louis Fung
Art Director(s): So So
Executive Producer: Norah Shum
Digital Designer: Aiden Lam
Digital Producer: Kirsten Zeng
Client Services Director: Florence Kong
Account Director: Michelle Hong
Account Manager: Victor Tang
Account Executive: Janus Lau
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