MANILA, OCTOBER 12, 2012 – The Philippines’ most successfully distributed canned TV series worldwide, “The Promise” (“Pangako sa’Yo”), will soon be localized in Cambodia after Cambodian Television Network (CTN) bought its format from ABS-CBN, one of the country’s biggest networks.
“The Promise,” produced by ABS-CBN in 2000, is one of the network’s top-raters of all time, headlined by premiere Filipino actors Jericho Rosales and Kristine Hermosa as Angelo (Rosales) and Yna (Hermosa). The main characters will soon have their Cambodian counterparts as CTN targets to start production by the first quarter of 2013.
The adaptation of "Pangako sa’Yo" in Cambodia marks a milestone in Philippine broadcasting history, particularly for ABS-CBN that is known as the Philippine leader in producing world-class TV drama series. ABS-CBN now joins the ranks of the world’s most competitive content suppliers with this format buy.
The landmark deal between ABS-CBN and CTN was made possible by ABS-CBN’s International Distribution Division, which to date has sold over 30,000 hours of content, making it available to over 50 territories worldwide. ABS-CBN’s canned programs have successfully penetrated territories in Asia, Europe and Africa.
Its most recent addition is Thailand where one of its top-rating drama series, “She Wolf: the Last Sentinel” (“Lobo”) will soon debut as the first Philippine TV program to air on Thai television.
ABS-CBN programs, mostly in drama formats, have been dubbed in English, Khmer, Mandarin, Bahasa Melayu, Vietnamese, Turkish, Russian, and French. They have also been subtitled in Bahasa Melayu and Romanian.
“The Two of Us” (“Tayong Dalawa”) also made history as the first Filipino program in Singapore’s telenovela belt while “Timeless” (“Sana’y Wala ng Wakas”), which is also topbilled by Rosales and Hermosa, was so well received by viewers in Malaysia that it even rated higher than hit US series “Smallville.”
Among French-speaking territories, ABS-CBN’s “Rivals” (“Magkaribal”) dubbed in French is steadily gaining viewers.
ABS-CBN International Distribution was also the first to distribute content in Myanmar, when "My Girl" premiered in 2011.
The success of these international runs have turned some of the Filipino actors and actresses into celebrities in other countries. Jericho Rosales and Kristine Hermosa now have foreign fans from different countries after their series “The Promise” was distributed in over 20 territories since 2002. The show was aired on China’s national television and rated second in overall local and foreign programs airing in the country.
With its growing recognition in the global media distribution landscape, ABS-CBN International Distribution further expands its line-up of high-caliber programs and movies and offers them to more territories in the world.
