FRI MARCH 20, PATTAYA – The finalists are out, and TBWASMP leads the Philippine count with 5. The agency has the lone Philippine TV finalist, with recent Kidlat winner ‘Riles,’, plus Design finalists Meralco “Iron”, “Toaster”, “Fan” and TBWA Bags “Recycle.” BBDO has two finalists, Krispy Kreme (Outdoor) and DIY Poster (Design); Leo Burnett has Earth Hour ‘Stickies’ (Outdoor), Lowe has Viva Videocity “Weed” (Design); and McCann has Vaseline Shampoo “Pollution” (Print Craft). Awards tonight!
Finalists:
DIRECT LOTUS
Sponsor
| CATEGORY | COMPANY | CITY | TITLE | PRODUCT/SERVICE |
| Best of Flat Mail (single) | Naga DDB/Rapp | Kelana Jaya | Glow in the Dark | Energy Saver Light Bulb |
| Best of Dimensional Mail (single) | Saatchi & Saatchi Singapore | Singapore | ESPN Eyeballs DM | ESPN |
| Best of Dimensional Mail (single) | Lowe Bangkok | Bangkok | Torture Text | Breeze Excel Washing Detergent |
| Best of Direct Response – print (single) | Hakuhodo Inc | Tokyo | Treasure-Hunting Newspaper Ad | ‘ï¼¢’z new CD album ULTRA Treasure |
| Best of Direct Response – print (single) | Hakuhodo Inc | Tokyo | ‘COTO-TAMA -Digital Art Advertisement in a complete | Digital Art Festival Tokyo 2008 |
| Best of Direct Response – print (single) | M&C Saatchi/Mark | Sydney | ‘Throw Us A Bone | Animal Rescue Shelter |
| Best of Direct Response – print (campaign) | Aim Proximity | Auckland | The Love Conspiracy | The Warehouse Limited |
| Best of Direct Response – others (single) | M&C Saatchi/Mark | Sydney | Take Me Home | Animal Rescue Shelter |
| Best of Direct Response – others (single) | TBWATequila Singapore | Singapore | Well | The Millennium Development Goal for wate |
| Best of Direct Response – others (campaign) | Clemenger BBDO Melbourne | Melbourne | ‘The Four’N Twenty Magic Salad Plate | ‘Four’N Twenty Meat Pies |
| Best of Field Marketing (single) | Takyu Agency Inc | Tokyo | Comparison Demonstration | Quie |
| Best of Field Marketing (single) | Grey Hong Kong | Hong Kong | Big Stomach | ENO Fruit Salt |
| Best of Field Marketing (single) | McCann Worldgroup (HK) | Hong Kong | Flirting with Sound | ELEMENTS |
| Best of Field Marketing (single) | ADK | Tokyo | IKEA Home Furnishing Liner | IKEA Store Launch in Kansai Region |
| Best of Field Marketing (single) | BMF | Sydney | Free bee | Student Options banking |
| Best of Field Marketing (campaign) | Dentsu Inc | Tokyo | Human Vending Machine World Tour | HEATTECH |
| Best of Field Marketing (campaign) | JWT | Hong Kong | Stuck in the Wrong Jobs | Monster.com |
| Best of Best Integrated Direct Campaign (campaign) | Clemenger BBDO Melbourne | Melbourne | M&M’s Election | M&M’s |
| Best of Best Integrated Direct Campaign (campaign) | Clemenger BBDO Melbourne | Melbourne | Leftover Sugar | Starburst Re-Juiced |
| Best of Best Integrated Direct Campaign (campaign) | Aim Proximity | Auckland | Yellow iPhone Jonny | The Yellow Pages Group |
| Best of Best Integrated Direct Campaign (campaign) | BMF | Sydney | Not For Ducks | Wonder Performan Bread |
| Best of Best Integrated Direct Campaign (campaign) | RAPP | Auckland | No One Will Know You Are Gone | T-Shtick Mobile Broadband for Macs |
DESIGN LOTUS
| CATEGORY | COMPANY | CITY | TITLE | PRODUCT/SERVICE |
| Best of Packaging Design | Design Sutra – Contract (India) | Mumbai | Cadbury’s Christmas Celebrations for the Blind | Cadbury India Limited |
| Best of Packaging Design | Leo Burnett Limited | Hong Kong | Belly Flattener | Slimming Lotion |
| Best of Packaging Design | Leo Burnett India | Mumbai | Kid | Premium Tissues |
| Best of Editorial Design and Book Design | Dentsu Inc | Tokyo | Dentsu Recruitment Book Maru-Ru | Dentsu Recruitment Book Maru-Ru |
| Best of Editorial Design and Book Design | SUPERMARKET | Bangkok | Reuse Paper | Thai Asia Pacific Brewery |
| Best of Graphic Design (single) | McCann Erickson (M) Sdn Bhd | Kuala Lumpur | The Art of Light | Limited Edition Gift |
| Best of Graphic Design (single) | Saatchi & Saatchi | Petaling Jaya | Ball Point | Letter Writing Campaign |
| Best of Graphic Design (single) | Saatchi & Saatchi | Petaling Jaya | Felt Tip | Letter Writing Campaign |
| Best of Graphic Design (single) | Saatchi & Saatchi | Petaling Jaya | Fountain Pen | Letter Writing Campaign |
| Best of Graphic Design (single) | Dentsu Inc Kansai | Osaka | Coming Moon | Haiku Event |
| Best of Graphic Design (single) | OgilvyOne Worldwide | Bangkok | Guitar | Guitar Instructor |
| Best of Graphic Design (single) | Y&R Thailand | Bangkok | Let’s Start | GLAMMER Education Institute of hair design |
| Best of Graphic Design (single) | McCann Erickson | Mumbai | Monsters Ink | Fedrigoni : Symbol Freelife Raster |
| Best of Graphic Design (single) | McCann Erickson | Mumbai | Tumtable | Global Sound |
| Best of Graphic Design (single) | Lowe Bangkok | Bangkok | Torture Test | Breeze Excel Washing Detergent |
| Best of Graphic Design (single) | Leo Burnett Advertising/Arc Worldwide | Kuala Lumpur | Plant-A-Business | Leo Burnett / Arc Worldwide |
| Best of Graphic Design (single) | TBWASantiago Mangada Puno | Manila | Iron | Meralco |
| Best of Graphic Design (single) | TBWASantiago Mangada Puno | Manila | Toaster | Meralco |
| Best of Graphic Design (single) | TBWASantiago Mangada Puno | Manila | Fan | Meralco |
| Best of Graphic Design (single) | JWT Shanghai | Shanghai | Hong Kong 4A’s Award Annual | Award annual |
| Best of Graphic Design (single) | ADK | Tokyo | ADK Recruitment 2009 | ADK Recruitment 2009 |
| Best of Graphic Design (single) | Creative JuiceBangkok (TBWA) | Bangkok | Re-Shirt | Creative Juice Bangkok |
| Best of Graphic Design (single) | Ogilvy & Mather | Mumbai | Short Film Fest | Enlighten Short Film Festival |
| Best of Graphic Design (single) | BBDO Guerrero | Manila | DIY Poster | Public Service |
| Best of Graphic Design (single) | JWT Bangkok | Bangkok | Memory Namecard | Memory Nurse Specialist |
| Best of Graphic Design (campaign) | Saatchi & Saatchi | Petaling Jaya | Ball Point/Felt Tip/Fountain Pen | Letter Writing Campaign |
| Best of Graphic Design (campaign) | McCann Worldgroup (Hong Kong) | Hong Kong | Paper Battlefield | Nike Basketball League |
| Best of Graphic Design (campaign) | BMF | Sydney | TED696 Project | Tooheys Extra Dry (TED) |
| Best of Product Design | Clemenger BBDO Melbourne | Melbourne | The Four’N Twenty Magic Salad Plate | Four’N Twenty Meat Pies |
| Best of Collateral Design (single) | Lowe & Partners | Petaling Jaya | IKEA Sale: Potato Peeler | IKEA |
| Best of Collateral Design (single) | Dentsu Inc | Tokyo | Ply Exhibition | Ply Exhibition |
| Best of Collateral Design (single) | Dentsu Inc | Tokyo | Docomodake Art Exhibition: How to Cook Docomodake? | Docomodake Art Exhibition: How to Cook Docomodake? |
| Best of Collateral Design (single) | DDB Worldwide Ltd | Hong Kong | No Straw Day | McDonald’s Restaurant (HK) Ltd |
| Best of Collateral Design (single) | McCann Erickson | Mumbai | Monsters Ink | Fedrigoni : Symbol Freelife Raster |
| Best of Collateral Design (single) | Lowe Philippines | Manila | Video City Joint | Viva Video City |
| Best of Collateral Design (campaign) | Lowe & Partners | Petaling Jaya | IKEA Sale Campaign | IKEA |
| Best of Collateral Design (campaign) | Dentsu Inc | Tokyo | 2008 One Show Exhibition | 2008 One Show Exhibition |
| Best of Collateral Design (campaign) | JWT India | Mumbai | Rolling Stone India | Rolling Stone India Magazine |
| Best of Collateral Design (campaign) | BBH China | Shanghai | Panda Series | World Wide Fund for Nature |
| Best of Collateral Design (campaign) | BBDO/Proximity Malaysia | Kuala Lumpur | Two Worlds | Jeep |
| Best of Branding (single) | McCann Erickson (S) Pte Ltd | Singapore | Set Them Free – Diaries | WWF |
| Best of Branding (campaign) | McCann Erickson (S) Pte Ltd | Singapore | Set Them Free | WWF |
| Best of Corporate Identity (single) | BBDO Bangkok Ltd | Bangkok | BusName Card | Chumpae Bus |
| Best of Corporate Identity (single) | TBWASantiago Mangada Puno | Manila | Recycle | TBWABags |
| Best of Corporate Identity (single) | Creativeland Asia | Mumbai | Used Cards | Car Mall |
| Best of Corporate Identity (campaign) | Eric Cai Design Co | Beijing | 2008 One Show China Workshop Visual Design | One Show China Workshop |
| Best of Corporate Identity (campaign) | Ogilvy & Mather | Mumbai | Art Restoration | Service – Art Restoration |
CYBER LOTUS
| CATEGORY | COMPANY | CITY | TITLE | PRODUCT/SERVICE |
| Best of Website: Consumer | Puzzle Inc | Tokyo | Yubin-nenga.jp | New year’s card |
| Best of Website: Consumer | TYO Interactive Design Inc | Tokyo | Cam with me | Handycam |
| Best of Website: Consumer | Dentsu Inc | Tokyo | Intel GASSAKU | Intel (R) Processer |
Best o  |
