Awards: White Square International Advertising Festival announces 2021 winners!

MINSK, BELARUS – On June 11 the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square this year was the first time held in combined online / online format. Headliners of the business program were presented by creative directors both of networks and local agencies from more than 25 countries of the globe, holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year.

At White Square 2021 7 international jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups. 

This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft. 

Congratulations to the winners!

Grand Prix

• Apartmenteka, agency Instinct, Russia

• Vivienne Sabó is changing views, agency SOCIALIST, Russia

Special Prize from Grand Jury: Green Square

• Birds Will Be Back, agency Havas Turkey

CREATIVE

1. FILM 

F1 TV / Screens 

Gold

• Food Waste Apocalypsis, agency Instinct, Russia

Silver

• George from 1973, agency Leo Burnett Moscow, Russia

• An Inspired Pigeon, agency Voskhod, Russia

Bronze

• Separation, agency Havas Creative Group Russia

Short-list

• Tele2 mobile internet “Follow yourself”, agency NOT PERFECT RIGA, Latvia

F2 Online 

Silver

• Snickers Crisper Fest, agency BBDO Moscow, Russia

• I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)

Bronze

• George from 1973, agency Leo Burnett Moscow, Russia

• Do what only you can do, agency Voskhod, Russia

• I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)

F3 Film for non-profit / charity 

Gold

• Police Cartoons, agency Zebra Hero, Russia

Bronze

• Disappearing Stories, agency Mozga Studio, Russia

• Dolphin – Movie, agency Re:evolution / emg, Russia

Short-list

• How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia

1. OUTDOOR 

O1 Billboards 

Bronze

• New Year wish, agency AIDA Pioneer, Belarus

O2 Posters 

Gold

• The Last Spark of Communism, agency White Rabbit Budapest, Hungary

Silver

• Shot on a Miele oven, agency Serviceplan Russia

O4 Ambient 

Silver

• Hayrat, agency Havas Turkey

Bronze

• The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

O6 Outdoor for non-profit / charity 

Bronze

• The Punch, agency ART UNION, Russia

1. PRINT 

P1 Print 

Silver

• GEORGIA BY POST, agency REDBERRY, Georgia

Bronze

• Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan

Short-list

• The Prescription, agency 19/84, Russia

P2 Publications 

Bronze

• Ad Moms, agency Possible Group, Russia

1. RADIO & AUDIO 

R1 Radio & Streaming 

Gold

• World’s Smartest Radio Spot, agency Publicis Emil Turkey

Bronze

• deliver the goods, agency proof., Bulgaria

R2 Innovation in Radio & Audio 

Gold

• Birds Will Be Back, agency Havas Turkey

Silver

• Laundry Records, agency Serviceplan Russia

Bronze

• Speed Limited Radio Spots, agency Publicis Emil Turkey

1. INTEGRATED 

K1 Omni-channel Campaign 

Silver

• I DECLARE, agency PHENOMENA SARL, Lebanon

Bronze

• HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia

• In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign)

K2 Digital Campaign 

Gold

• Apartmenteka, agency Instinct, Russia

Silver

• GEORGIA BY POST, agency REDBERRY, Georgia

Bronze

• Diagnostics in Fashion, agency Havas Creative Group Russia

K3 Social & Influencer Campaign 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

Silver

• Laundry Records, agency Serviceplan Russia

Bronze

• Snickers Crisper Fest, agency BBDO Moscow, Russia

K4 Brand Launch / Re-launch Campaign 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

Bronze

• Hamcolates, agency Serviceplan Russia

K5 Brand Loyalty Campaign 

Bronze

• GEORGIA BY POST, agency REDBERRY, Georgia

K6 Breakthrough on a Budget 

Gold

• ANTYfest, agency Voskhod, Russia

Silver

• Diagnostics in Fashion, agency Havas Creative Group Russia

K8 Creative Strategy 

Silver

• George from 1973, agency Leo Burnett Moscow, Russia

• New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

Bronze

• Hamcolates, agency Serviceplan Russia

K9 Non-profit / charity campaign 

Gold

• Disappearing Stories, Mozga Studio, Russia

Silver

• Hope to Wear, agency Articul Media, Russia

Bronze

• Dolphin — Eternal stream, agency emg / Re:evolution, Russia

1. CONTENT & ENTERTAINMENT 

N1 Visual branded content 

Bronze

• Laundry Records, agency Serviceplan Russia

• Snickers Crisper Fest, agency BBDO Moscow, Russia

• The Endless Letter on Instagram Stories, RT Creative Lab, Russia

• Vivienne Sabó is changing views, agency SOCIALIST, Russia

N2 Audio branded content 

Gold

• Laundry Records, agency Serviceplan Russia

N3 Interactive branded content 

Gold

• Snickers Crisper Fest, agency BBDO Moscow, Russia

N5 Brand experience 

Silver

• ANTYfest, agency Voskhod, Russia

• Laundry Records, agency Serviceplan Russia

Bronze

• GEORGIA BY POST, agency REDBERRY, Georgia

N6 Non-profit / charity 

Gold

• Police Cartoons, agency Zebra Hero, Russia

Bronze

• Dolphin — Eternal stream, agency emg/Re:evolution, Russia

• Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia

CRAFT

1. FILM CRAFT 

J1 Direction 

Gold

• Food Waste Apocalypsis, agency Instinct, Russia

Bronze

• An Inspired Pigeon, agency Voskhod, Russia

• Bet Planet – Bet you can, agency Perspective Pro, Russia

• Making homes, not houses, agency Voskhod, Russia

Short-list

• Thanks to the doctors, agency OMD Resolution, Russia

J2 Script 

Silver

• Police Cartoons, agency Zebra Hero, Russia

Bronze

• I don’t buy it, agency Marvelous LLC, Russia

J3 Art Direction 

Silver

• Do what only you can do, agency Voskhod, Russia

Bronze

• Disappearing Stories, Mozga Studio, Russia

• #меняйправила with The Glenlivet, agency VEIN, Russia

Short-list

• The King’s Speech, agency Leo Burnett Moscow, Russia

J4 Cinematography 

Gold

• Food Waste Apocalypsis, agency Instinct, Russia

Silver

• Bet Planet – Bet you can, agency Perspective Pro, Russia

• Making homes, not houses, agency Voskhod, Russia

Bronze

• An Inspired Pigeon, agency Voskhod, Russia

Short-list

• The Beauty of Sharing, agency Voskhod, Russia

J5 Editing 

Gold

• Do what only you can do, agency Voskhod, Russia

• Love-development company, agency Voskhod, Russia

Short-list

• Bet Planet – Bet you can, agency Perspective Pro, Russia

J6 Use of Music & Sound Design 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

• Love-development company, agency Voskhod, Russia

J7 Animation 

Gold

• Animators For Belarus, Yulia Ruditskaya, Belarus

Bronze

• Police Cartoons, agency Zebra Hero, Russia

• Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia

• ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia

Short-list

• Long-awaited reunion, agency Forte, Belarus

J8 Visual effects 

Silver

• George from 1973, agency Leo Burnett Moscow, Russia

• Food Waste Apocalypsis, agency Instinct, Russia

1. PRINT & OUTDOOR CRAFT 

Y1 Typography 

Bronze

• Shot on a Miele oven, agency Serviceplan Russia

Y2 Art Direction 

Bronze

• Shot on oven Miele, agency Serviceplan Russia

Y3 Illustration 

Gold

• The Last Spark of Communism, agency White Rabbit Budapest, Hungary

Bronze

• Ad Moms, agency Possible Group, Russia

• Blanket Forts, agency Instinct, Russia

1. EXCELLENCE IN RADIO & AUDIO 

Z1 Excellence in Radio & Audio 

Gold

• Birds Will Be Back, agency Havas Turkey

MARKETING

1. BRAND EXPERIENCE & ACTIVATION 

A1 Channel / Medium 

Silver

• George from 1973, agency Leo Burnett Moscow, Russia

• The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

Bronze

• ULTRA SKILL. How to share values of esports’ fans and become a brand for gamers, agency Wavemaker Russia

A2 Brand Experience 

Gold

• Apartmenteka, agency Instinct, Russia

Bronze

• ANTYfest, agency Voskhod, Russia

A3 Technology & Touchpoints 

Bronze

• Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)

Short-list

• 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia

• Pringles Dreamwalkers, agency Re:evolution, Russia

А4 Consumer Engagement 

Silver

• Wrong Number Operator, agency Yandex Magic Camp, Russia

Bronze

• engAGEd gate, getbob agency, Belarus

Short-list

• Snickers Crisper Fest, agency BBDO Moscow, Russia

A5 Strategy 

Silver

• George from 1973, agency Leo Burnett Moscow, Russia

Bronze

• #wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign)

• GEORGIA BY POST, agency REDBERRY, Georgia

A6 Campaign 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

A7 Breakthrough on a Budget 

Silver

• Blanket Forts, agency Instinct, Russia

Bronze

• ANTYfest, agency Voskhod, Russia

• made with the fruits of diplomacy, agency proof., Bulgaria

A8 Non-profit / charity 

Gold

• The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

Silver

• Pyros Collection, agency FCB LISBON, Portugal

• Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Short-list

• I don’t buy it, agency Marvelous LLC, Russia

1. PR 

C1 PR Practices & Technics 

Silver

• #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

Short-list

• ANTYfest, agency Voskhod, Russia

C2 Digital & Social 

Gold

• Blanket Forts, agency Instinct, Russia

Bronze

• GEORGIA BY POST, agency REDBERRY, Georgia

C3 Influencer 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

C5 Campaign 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

Silver

• #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

C7 Non-profit / charity 

Silver

• Pyros Collection, agency FCB LISBON, Portugal

• Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Bronze

• Disappearing Stories, Mozga Studio, Russia

Short-list

• I don’t buy it, agency Marvelous LLC, Russia

1. DIRECT 

H1 Channels 

Gold

• Wrong Number Operator, Yandex Magic Camp, Russia

H2 Data 

Bronze

• search against violence, agency proof., Bulgaria

H4 Strategy 

Bronze

• New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

• S7 Visa Recycling, agency GREAT, Russia

H6 Non-profit / charity 

Bronze

• Disappearing Stories, Mozga Studio, Russia

• Settlements (Favelas), agency Inbrax, Chile

• Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Short-list

• Bullying leaves a mark, agency Not Perfect Tallinn, Estonia

1. INNOVATIONS 

I1 Innovations 

Silver

• Speed Limited Radio Spots, agency Publicis Emil Turkey

Special Prize from Marketing Jury: Brave Marketing Director Award

• George from 1973, agency Leo Burnett Moscow, Russia

1. MARKETING EFFECTIVENESS 

E1 Short-term Creative Effectiveness 

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

Silver

• Vivienne Sabó is changing views, agency SOCIALIST, Russia

Bronze

• Pizza of the future: Dodo 2077, tm agency, Russia

Short-list

• SEARCH ‘N’ AMBUSH, agency YELL ADVERTISING, Thailand

• REN, agency AIDA Pioneer, Belarus

E2 Long-term Creative Effectiveness 

Gold

• Apartmenteka, agency Instinct, Russia

Short-list

• Mom, I ate well, agency VMLY&R, Russia

E3 Breakthrough on a Budget 

Silver

• Settlements (Favelas), agency Inbrax, Chile

Bronze

• SEARCH ‘N’ AMBUSH, agency YELL ADVERTISING, Thailand

Short-list

• ANTYfest, agency Voskhod, Russia

BRANDING

1. COMMUNICATION DESIGN 

B1 Creation of New Brand Identity 

Gold

• Warm bread and in bed, agency Suprematika, Russia

Silver

• Pipndrop, agency Suprematika, Russia

Bronze

• DODO PIZZA UK, agency The Clients, Russia

• TMW Brand Identity, agency Vozduh brand & communications, Russia

B2 Rebrand / Refresh of an Еxisting Brand 

Gold

• Milgrad, Depot branding agency, Russia

Silver

• Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia

Bronze

• Rebranding “Krupno”, SUPERMARKET Branding Agency, Russia

• Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus

• Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus

• Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia

• Inzare, Depot branding agency, Russia

B3 Promotional Printed Materials 

Bronze

• Vertigo, agency Dotorg branding & digital, Russia

B5 Brand Environment & Experience Design 

Silver

• SlavNY 20XX, The Agency of Wargaming, Belarus

B6 Design-driven Effectiveness 

Silver

• Rebranding “Krupno “, SUPERMARKET Branding Agency, Russia

B7 Design Craft 

Bronze

• Ad Moms, agency Possible Group, Russia

1. DIGITAL & INTERACTIVE DESIGN 

Q1 Website design 

Bronze

• Highway Rock, The Agency of Wargaming, Belarus

1. PACKAGING DESIGN 

X1 Packaging of foodstuffs 

Gold

• Blanc Bleu, Depot branding agency, Russia

Silver

• WORKAHOLIC COLD BREW, agency The Clients, Russia

• Souvenir chocolate “color of taste”, Vsevolod Abramov, Russia

• RANA. Spaghetti al nero, agency XPOM, Russia

Bronze

• Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania

• Rebranding “Krupno”, SUPERMARKET Branding Agency, Russia

• Ocard, Depot branding agency, Russia

Short-list

• BU_Alcateria, agency AIDA Pioneer, Belarus

X2 Packaging of non-food products 

Silver

• Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia

DIGITAL

1. DIGITAL

D1 Websites

Silver

• Apartmenteka, agency Instinct, Russia

Short-list

• Eclipse Code – 2 minute site, agency SLD agency, Russia

• Securing Space, agency Possible Group, Russia

D2 Interactive projects

Bronze

• Safe-Expression Collection, agency Instinct, Russia

Short-list

• Meet a Safer Tomorrow, agency Instinct, Russia

D5 Digital Campaign

Gold

• ANTYfest, agency Voskhod, Russia

Bronze

• 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia

Short-list

• search against violence, agency proof., Bulgaria

• Snickers Crisper Fest, agency BBDO Moscow, Russia

D6 Social & Influencer Campaign

Gold

• George from 1973, agency Leo Burnett Moscow, Russia

Bronze

• I don’t  buy it, agency Marvelous LLC, Russia

• Laundry Records, agency Serviceplan Russia

Short-list

• made with the fruits of diplomacy, agency proof., Bulgaria

D7 Native Advertising

Bronze

• Diagnostics in Fashion, agency Havas Creative Group Russia

D8 Branded tech and innovations

Silver

• George from 1973, agency Leo Burnett Moscow, Russia

Bronze

• MTS LIVE XR, agency Mosaic, Russia

Short-list

• Tele2 Gigabeats, agency Affect, Russia

D10 Non-profit / charity

Gold

• Police Cartoons, agency Zebra Hero, Russia

Silver

• Disappearing Stories, Mozga Studio, Russia

• I don’t  buy it, agency Marvelous LLC, Russia

Bronze

• Dolphin – Palms, agency Re:evolution / emg, Russia

• Hope to Wear, agency Articul Media, Russia

• Wild Delivery, agency SETTERS, Russia

Short-list

• Our country’s destiny is now in your hands!, agency Leavingstone, Georgia

• Women Should, agency Endorphin, Azerbaijan

Special Award “For Bravery” from Digital Jury

• Women Should, agency Endorphin, Azerbaijan 

1. MOBILE

G1 Mobile websites

Short-list

• Badoo Hotline, agency BALAGAN&BETA, Russia

G7 Social Content

Bronze

• The Endless Letter on Instagram Stories, RT Creative Lab, Russia

G9 Non-profit / charity

Gold

• Disappearing Stories, Mozga Studio, Russia

1. CREATIVE DATA

T1 Data-enhanced Creativity

Gold

• Apartmenteka, agency Instinct, Russia

• Water Index, agency Havas Turkey

T4 Use of Real-time Data

Bronze

• engAGEd gate, getbob agency, Belarus

T6 Non-profit / charity

Short-list

• Dolphin – Palms, agency Re:evolution / emg, Russia

MEDIA

1. MEDIA CAMPAIGN 

M2 Low Budget Campaign 

Gold

• Wrong Number Operator, Yandex Magic Camp, Russia

Bronze

• #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

M4 Non-profit / charity 

Bronze

• Dolphin — Eternal stream, agency emg / Re:evolution, Russia

1. CHANNELS 

V1 TV & Other Screens

Short-list

• George from 1973, agency Leo Burnett Moscow, Russia

V2 Audio Platforms 

Bronze

• World’s Smartest Radio Spot, agency Publicis Emil Turkey

V4 Ambient Media

Short-list

• The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

• New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

V6 Digital Platforms 

Gold

• ANTYfest, agency Voskhod, Russia

Silver

• GEORGIA BY POST, agency REDBERRY, Georgia

Bronze

• Diagnostics in Fashion, agency Havas Creative Group Russia

Short-list

• “First hugs”: online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia

V7 Mobile 

Short-list

• 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia

V8 Social Platforms 

Silver

• Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia

Bronze

• The Sign of Tenderness, agency VMLY&R, Russia

V10 Branded content 

Bronze

• Snickers Crisper Fest, agency BBDO Moscow, Russia

V11 Non-profit / charity 

Gold

• World without doctors, agency emg, Russia

Silver

• Dolphin — Eternal stream, agency emg / Re:evolution, Russia

Bronze

• Disappearing Stories, Mozga Studio, Russia

1. EXCELLENCE IN MEDIA 

W1 Excellence in Media Insights & Strategy 

Silver

• Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)

Bronze

• ANTYfest, agency Voskhod, Russia

• George from 1973, agency Leo Burnett Moscow, Russia

W3 Excellence in Media Engagement 

Gold

• Wrong Number Operator, Yandex Magic Camp, Russia

Bronze

• AXE Collision Games, agency Goose Gaming, Russia

Short-list

• 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia

W5 Use of Programmatic 

Short-list

• Speed Limited Radio Spots, agency Publicis Emil Turkey

W6 Non-profit / charity 

Gold

• World without doctors, agency emg, Russia

Mass Media Award

• World of Tanks Artbook, The Agency of Wargaming, Belarus

• Police Cartoons, agency Zebra Hero, Russia

• The Punch, agency ART UNION, Russia

Special Prize of Mass Media Jury

• Draniki, agency Salmon Graphics, Belarus

Special Prize from DIGITAL PARTNER OF THE FESTIVAL – Artox Media Digital Group

• A-100 Comics, A-100 Petrol Station Group, Belarus

Special Prize from souvenir partner of the festival – Project 111

• Branding for a carbonated energy drink, PG Brand Reforming, Belarus

Also creative contest of YOUNG CREATORS was held on the Festival. The contest was supported by Crello brand – a graphical online platform with which you can easily create creative static and dynamic content in minutes, using ready-made templates or creating projects from scratch.

The Organizer of White Square festival – Association of Communications and Marketing Agencies of Belarus is thanking all the participants, jury members and partners of the Festival and wishes new wins and inspiration!

adobo magazine is an official media partner of the White Square International Advertising Festival.