MANILA – November 13, 2013 – Apart from much needed clothing, food, and medicines, shelter is one necessary and perhaps more difficult form of relief that is sorely lacking in the areas devastated by Super Typhoon Yolanda.
The typhoon, which battered the Visayas on November 8, is said to be the most powerful storm to make landfall in recorded history.
While permanent new homes cannot be built, one advertising practitioner is spearheading a movement to gather old tarpaulins that will be used to form temporary shelters for the typhoon victims.
"I have a friend whose family lives in Guian, Eastern Samar. However, their house was completely shattered to pieces after the storm. Right now, there are millions of families in the Visayas that need temporary shelter," said Moffy Wee of McCann.
Wee urged friends in media and advertising, as well as industry trailblazers, to ask advertisers, tarp suppliers and printers to donate old tarpaulins.
"This is a very simple act that advertising practitioners can do to reach out to typhoon victims," Wee said.
The old tarpaulins may be sent to Moffy Wee at McCann, 5th floor Active Fun Building, 9th Avenue corner 28th Street, Bonifacio Global City.
