THE PHILIPPINES, MAY 24, 2012: One of the most awaited and important Philippine advertising show, Agency of the Year, has extended its final deadline to June 6, 2012. This year’s awards will see some shifts in the categories and criteria.
The Independent Agency of the Year will be judged on the same four criteria as the main competition – including Industry Leadership. Growth strategy will be emphasized as one of the criteria for Management of Business. Market Performance category will include the quality of strategic and creative thinking as well as that of results. Value for projects with significant impact will be included in Industry Leadership and Community Service category.
A welcome addition to this year’s awards is the “Media Agency of the Year," which replaces the old “Media Excellence” category – and gives proper recognition to the media partners of 4As creative agencies.
Final deadline for entry is on June 6, 2012, with entry fee per category at P10,000. The awards night will be on July 26, 2012. For full details and to download the entry kit, hop on over to www.agencyoftheyear.com.ph.
