ASIA-PACIFIC – CHINA, MARCH 20, 2013 – AGENDA Shanghai emerged victorious at a high stake competitive pitch as Qoros Auto’s digital AOR. AGENDA was handed responsibilities for overall digital strategy, creative for Qoros website, media applications and social media.
Qoros Auto is an independent, international automobile company headquartered in China. It is focused on developing innovative, high quality products aimed at discerning, young metropolitan customers.
In the upcoming months, AGENDA Shanghai will work with Qoros to launch its first digital campaign in the Shanghai Auto Show in April 2013 where Qoros will be revealed to Chinese consumers. Qoros’ first sedan will be unveiled in 2013 while further models will be launched at approximately six-month intervals.
Sunny Hermano, general manager at AGENDA Shanghai comments: "This was a great win for AGENDA. Not just as a business but the opportunity to be part of automobile history. An agency does not have that many opportunities in building an auto brand from scratch".
“In AGENDA, we have found a strong agency partner to develop innovative digital solutions. And we are confident that they can support Qoros to establish a strong brand.” said Kevin Bao, senior digital manager at Qoros Auto.
