ASIA-PACIFIC, SEPTEMBER 26, 2012 – PHD China recently launched a campaign for the Almond Board of California, themed “Snacking on California Almonds Keeps You Young at Heart”. The campaign promotes almonds as a healthy snack – an integral part of a vibrant, optimistic and uplifting lifestyle.
PHD China recently scored a contract with ABC – formed to promote and develop generic almonds trade and consumption – covering strategic buying and planning for online and offline media channels.
PHD China CEO Mark Heap is proud to welcome ABC in its client portfolio, calling the agreement a “fantastic win”.
The Board’s Becky Sereno is pleased with PHD’s proposal, saying it “not only demonstrated in-depth online and offline media expertise, but also provided value-added insights to engage with the target audience”.
PHD China managing partner Ivy Ho and her team will be managing the ABC business.
