DM9JaymeSyfu team wins Campaign Asia Pacific contest with ‘Flags of the World 2053’

 

Held in celebration of the magazine’s 40 years of covering the marketing industry in Asia, the competition challenged designers to come up with an ad encapsulating their vision of "What advertising will look like in 2053." "The competition aims to provoke thought about the future of advertising, as well as help elevate creatives who are ambitious and want to raise their profiles in the industry," Campaign Asia-Pacific said.

 

< src="/global//UserFiles/Kevin Mayuga and Sie Macha(2). " width="150" height="200" hspace="5" align="right" alt="" />Mayuga and Macha told adobo that they enjoyed brainstorming for the contest, stretching their imaginations late into the night. The team shared that they began by thinking about the technology of the future – "how commercials would actually be in your dreams and billboards would be on asteroids as you travel through space."

 

However, the team decided to focus on some human insight. "We realized how brands are unconsciously owning our everyday lives. So what’s stopping them from owning a whole country?"

 

Building on that idea, they decided to incorporate corporate logos on world flags. "One whole night was spent just looking at all the flags and trying to fit popular brand logos on to them. In the end, we were pretty happy with what came out but also realized how the possibility of that in the future is actually terrifying. And we love it when an idea holds that much power."

 

According to Mayuga and Macha, the win may not be as big as a Cannes Lion, but they see it as a start and motivation to do even better. "We’re really lucky and very happy that we won. We honestly couldn’t have done it without the constant encouragement and challenge that we get from the inspiring people at DM9 JaymeSyfu," they said. 

 

Apart from having their ad published in the October issue and online, the team received a full delegate pass to the Spikes Asia Festival of Creativity 2013.