ASIA-PACIFIC – SINGAPORE, AUGUST 28, 2013 – Japan’s top advertising agency Dentsu Inc. and Japanese concert hall operator and event promoter Zepp Live Entertainment Inc. will invest into Anime Festival Asia (AFA) 2013, South East Asia’s largest premium convention for Japanese Popular Culture, lending supporting with their networks and expertise.
Together with incumbent Singapore-based organizer SOZO, Dentsu and Zepp will help strengthen the festival’s network with Japanese affiliated companies and content providers, and in the area of event management.
Investing in AFA for the first time, Dentsu Inc. will also serve as one of the festival’s co-organizers. While its Singapore subsidiary has played an active role in past events, the direct involvement of the Japanese entity will see greater synergy in terms of tapping on its network of Japanese-affiliated companies and content providers to strengthen the festival’s content.
The agency will assist in broadcasting and promoting AFA 2013 during and after the event as well. J Food & Culture TV’s “Hello! Japan” – the Singapore-based international entertainment TV channel with popular Japanese content, of which
Dentsu is a key investor – will be one of AFA 2013’s official media partners. Dentsu will explore continuous promotional opportunities of AFA’s stage performances and event content through overseas broadcasts and web streaming.
Japanese event promoter and concert hall operator Zepp Live Entertainment
This year the organizers also enlisted the help of CROONER, a specialist content and marketing company to support and partner for the festival.
“2013 will mark the year AFA makes its next step in its growth. We are honored to have the commitment from highly connected and recognized industry players from Japan for AFA this year. As a platform that aims to showcase the latest and best of
Japanese popular culture, the collaboration is a major milestone for AFA to enhance our network and offerings,” said AFA executive festival director and SOZO founder & managing director Shawn Chin.
AFA 2013 will be held in Singapore from November 8 to 10, 2013 at the Suntec International Convention and Exhibition Centre.
More information on AFA 2013 is available on www.animefestival.asia and
