GLOBAL – MAY 23, 2012: The Sweet Shop adds award-winning animation director Pete Circuitt to its global roster.
Circuitt brings with him an impressive reel of work including the ground-breaking, “Yes, Virginia”, a CGI animated Christmas special for Macy’s and JWT New York. “Yes, Virginia” reached more than 3.7 million television viewers and garnered critical acclaim around the world collecting Gold and Silver Pencils and a Silver and a Bronze Lion. His work “Monster” for Microsoft ZUNE, which he wrote, directed and animated in its entirety, won an AICP award for animation.
From Wellington, New Zealand, Circuitt completed his studies at the Victorian College of the Arts in Melbourne, Australia, graduating with honours. He’s worked with numerous global brands such as Carlsberg, Nestle and Budweiser as well as critically-acclaimed musicians such as Laura Marling.
Circuitt is looking forward to bringing his organic and unconventional working processes to The Sweet Shop. "Joining The Sweet Shop is an exciting prospect simply because of the caliber of work produced and the quality of the Directors involved," he says. “Meeting everyone that works in the company has raised my optimism even further. I am hugely excited about the type of work we can craft together.”
"Animation is a such a wonderful medium for telling stories. Pete’s directing skills open up a whole new realm of possibilities for our clients. He and his studio is a welcome addition to the office" says George Mackenzie, The Sweet Shop’s managing director for Asia Pacific/MENA.
Photo: Circuitt’s ‘Yes, Virginia’ for Macy’s
