THE PHILIPPINES, JUNE 11, 2012: BBDO Guerrero | Proximity Philippines has made significant changes in its strategic planning and account managing departments with key new appointments.
Previously worked as strategic consultant for the agency, Pepper Ferrraren is appointed planning director. He has previous experience of working at Ogilvy and BBH Singapore.
Former senior planner Cristina Buenaventura has been promoted to deputy planning director and will support Feraren in the administration of the department. She has been with the agency for over five years and has worked on J&J, Pepsico, Fonterra and Emperador amongst others, whilst overseeing many of the agency’s award-winning effectiveness papers.
The agency also welcomes the return of its two former employees: Natalie Ang and Karen Go. Ang joins the agency’s planning department after a stint at Ace Saatchi & Saatchi. She had worked at BBDO Guerrero | Proximity Philippines previously as an account manager until 2009.
Meanwhile, Go also returns as group account director working on Fonterra Brands and The BaR. She had originally left the agency in 2009 to work for Cowan Design as client service director in Beijing and then in Vietnam and had most recently been business development director in Singapore at Schwak and Anthem.
Tony Harris, chief executive at BBDO Guerrero | Proximity Philippines, said: “Finding good strategic planners is a hard job wherever you are but finding ones that also fit culturally and philosophically with your Agency is equally challenging. We are delighted to have persuaded Pepper to join us here – he is a planner of great compassion and tremendous insight. He and Cristina, who herself has already done so much for the Agency’s strategic reputation, will provide strong leadership for our talented department”.
