ASIA-PACIFIC – LAHORE, MARCH 7, 2012: BBDO Worldwide launched its first stand-alone agency in Pakistan. The new agency, located in th country’s second largest city Lahore, will be led by general manager Aamir Allibhoy and executive creative director Madeeha Noor.
The new agency joins forces with affiliate Manhattan International, which is located in the country’s main financial centre Karachi.
BBDO Pakistan opens with its major client, Pepsi, after being awarded its ‘Flavours’ business, including the 7Up, Mountain Dew and Sting brands.
“Expanding into this emerging market will play a vital role for our future growth within the region,” commented Chris Thomas, chairman and CEO, BBDO Asia, Middle East and Africa. “BBDO will bring to Pakistan strong creative and strategic leadership, becoming part of a global network that prides itself on creating the world’s most compelling commercial content for its clients.”
