Local personal care giant Splash Corporation awards core Exfoliant business to Campaigns & Grey’s second agency, Neuron. News of the awarding was confirmed by Boboy S. Consunji, Managing Director of Neuron.
Splash Corporation is the personal care arm of Splash Group of Companies, a manufacturing and marketing, international distribution and health and wellness products development and marketing.
The Splash pitch, held before the Holidays, was the last major industry battle for 2009. Reportedly, nine agencies including, Leo Burnett, BBDO, Publicis JimenezBasic, Harrison, Blue Bottle, Creative Juice, AB Comm, Boardworks and Neuron, competed for Splash’s three categories: Exfoliant, Hair and Whitening.
Splash Corporation’s Maxi-Peel brand leads the market in the Exfoliant category.
Publicis JimenezBasic also won part of the Splash business.
