MANILA – January 9, 2014 – Funny YouTube personalities Bogart the Explorer and Petra Mahalimuyak star in all kinds of movies in the latest online spot for the Ford EcoSport by JWT.
The ad is a spoof of epic range, a parody of film trailers across genres, from action, to adventure, to drama, even to romantic comedy (yes, Petra and Bogart come thisclose to an onscreen smooch). It plays on the idea of discovery as the two stars embark on a story-hopping mission to explore the urban jungle in an EcoSport.
The ad itself is a mishmash of stories, though Bogart and Petra tie it all together with their signature comedy.
"Collaborating with Bogart and Petra steered us towards the kind of humor they’re best known for, and we just went to town with it," JWT creative director Joe Dy shared.
The ad leads to a digital activation called EcoSport Urban Discoveries managed by Y&R.
The activation invites people to submit their own "urban discoveries"–pretty much any interesting or unexplored spots in their city–for a chance to win a 60-day escapade in the EcoSport.
The ad was released on YouTube last January 4, and already counts over 13,000 views.
Credits:
Executive Creative Director: Dave Ferrer
Creative Director: Joe Dy
Art Directors: Elvin Villar, Joei Calixto
Copywriters: Gracie Vergara, Joe Dy
Account Management: Guica Eroles, Michelle Abeleda, Golda Roldan
Director: Edber Mamisao
Producer: Leslie Perez
Production House: Shoestring Inc.
Audio: Hit Productions
Client: Ford Group Philippines
Marketing Team: Prudz Castillo, Patty Dimaano
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