ASIA-PACIFIC – CHINA, DECEMBER 21, 2011: Banking, technology, retailers, and food/beverage made a strong showing in this year’s BrandZ Top 50 Most Valuable Chinese Brands rankings. Only in its second year, the report focused on how the Chinese market is slowly transforming itself, and the brands’ efforts on creating strategies and tactics to win not only domestically but also overseas.
Spanning 19 different categories, reflecting the diversity of leading brands in the Chinese economy, the ranking brands represent a total value of US $325 billion or more than 5% of the Chinese economy. China Mobile clinched the top spot, while Sina was named Top Riser, increasing its brand value by 244% and climbing 15 places in the ranking.
The BrandZ Top 50 Most Valuable Chinese Brands highlighted the continuing rise of e-commerce opportunities, the increasing attraction of luxury brands for consumers, and the vast potential marketing to the youth, which in China is comprised of 220 million 15-to-24 year olds.
The report also touched on the “Age of Social Business”, when organizations and companies are restructuring around social tools, social media, and social networks for it to become a strategic element in a company’s planning, management, and operations.
Measured against the MSCI China Index over the past 14 months, the BrandZ China Top 50 Most Valuable Brands Portfolio has grown by 20% compared with a decline of 6% for the MSCI China Index.
The BrandZ Top 50 Most Valuable Chinese Brands report was conducted and released by Millward Brown, a WPP company.
The Top 50 Most Valuable Chinese Brands

1. China Mobile – Telecommunications Operator

2. ICBC – Financial institution

3. Construction Bank of China – Financial institution

4. Bank of China – Financial institution
5. Agricultural Bank of China – Financial institution

6. Baidu – Search Engine

7. China Life – Insurance Provider

8. Sinopec – Oil & Gas Producer and Distributor

9. Petrochina – Oil & Gas Producer and Distributor

10. TencentQQ – Internet Service Portal

11. China Telecom – Telecommunications Operator

12. Pingan – Insurance

13. Maotai – Alcohol

14. China Merchant’s Bank – Financial institution

15. China Unicom – Telecommunications Operator

16. Air China – Airline

17. Wu Liang Ye – Liquor Producer

18. Mengniu – Dairy manufacturer & distributor

19. CPIC – Insurance Provider

20. Zhang Yu – Wine Producer & Retailer

21. Suning – Consumer Electronics Retailer

22. Yili – Dairy manufacturer & distributor

23. Lenovo – Computer Hardware Manufacturer

24. China Eastern – Airline

25. Sina.com – Web Portal

26. Yunnan Baiyao – Herbal Remedy Producer

27. Gree – Air conditioning Manufacturer and Retailer

28. China Southern Airlines – Airline

29. Haier – Household Appliance Manufacturer

30. Metersbonwe – Casual Wear Producer And Retailer

31. Midea – Household Appliance Manufacturer

32. Shuanghui – Dairy manufacturer & distributor

33. Gome – Consumer Electronics Retailer

34. Tsingtao – Beer Producer

35. Renren – Internet Service Portal

36. Tong Ren Tang – Herbal Remedy Producer

37. Li Ning – Sportswear Manufacturer

38. Hua Xia Bank – Financial institution

39. Snow – Beer Producer

40. Ctrip.com – e-Commerce

41. An Ta – Sportswear Manufacturer

42. Yanjing – Beer Producer

43. Bright – Dairy manufacturer & distributor

44. 999 – Pharmaceutical Manufacturer

45. Septwolves – Apparel

46. Hainan Airlines – Airline

47. Fulinmen – Cooking Oil and Rice Producer

48. BYD – Car Manufacturer

49. Sohu.com – News, Information and Search

50. 361 – Sportswear Manufacturer
