ASIA-PACIFIC – DECEMBER 2011: The Asian Marketing Effectiveness Festival has announced the dates for 2012. The festival will take place April 26 and 27 at the Pudong Shangri-La hotel in Shanghai, China.
The two-day event offers a series of thought-provoking seminars presented by leading industry figures and a showcase of the best marketing effectiveness work produced in the region.
Entries can now be submitted to the Asian Marketing Effectiveness Awards at www.ame.asia. Now on its 10th year, the awards is seen as the region’s most rigorous effectiveness competition. The awards ceremony will be held on the evening of April 27 at the Pudong Shangri-La.
Chairing the 2012 Awards, James Thompson, Asia Pacific Chief Marketing Officer of Diageo, will lead a stellar jury comprising of top international and regional industry experts from both client and agency backgrounds.
Based in Singapore, James Thompson has worked for Diageo since 1994 in a variety of roles including President, Guinness Canada, Senior Vice President Priority Brands, Diageo North America and President, Global Marketing, Vodka, Rum and Ready-to-Drink categories. Prior to joining Diageo he worked for Unilever for ten years in UK, US and Europe-based roles.
Commenting on his chairing role, James Thompson says, “At the heart of our industry is our passion for creativity and Asia proudly presents some of the greatest marketing minds. It’s sure to be a tough contest but one that I am hugely looking forward to. The Asian Marketing Effectiveness Festival helps to put Asia’s creative brand building on the global map and I am honored to be part of that and this year’s jury president.”
Terry Savage, Festival Chairman of Cannes Lions, who with Haymarket organize AME, remarked, “The continuous growth of these Awards highlight how uniting innovative and creative ideas with effectiveness achieve great results in a growing region. James Thompson has a true understanding of the relationship between the consumer and brand growth through effective marketing and innovation. We are truly delighted to have him onboard to guide the jury in selecting the winners.”
In 2011, more than 850 submissions from 19 countries were entered into the AME awards, making it the largest regional marketing effectiveness competition in the region.
Register to attend the 2012 festival at www.ame.asia from December 19, 2011.
