GLOBAL – NEW YORK, NEW YORK, APRIL 20, 2012: Ogilvy & Mather’s public relations firm appointed president of the agency’s Global Consumer Marketing Practice and chief creative officer for a new Purpose Branding initiative designed to bridge multiple existing specialty offerings effective June 4.
Markson will be in-charge of leading and expanding the consumer practice community worldwide and crafting purpose-branding solutions for a variety of clients and their stakeholders.
Reporting to Ogilvy PR’s Global CEO, Christopher Graves, Markson will advise and lead the consumer practices at the regional and local levels and work collaboratively with Ogilvy & Mather colleagues to help clients realize their integrated marketing needs across advertising, PR and social media.
Purpose Branding will help clients and their brands connect emotionally with all stakeholders, who now, more than ever, expect brands to advance and accelerate a commitment to social responsibility alongside the expectations of financial performance.
"I look forward to helping advance the discipline of consumer marketing in a business and social media environment where PR is evolving and adding substance, consumer participation and active advocacy along with credibility to the full marketing mix," Markson concluded.
Markson joins from Edelman, where he served as global chief creative officer.
