THE PHILIPPINES, FEBRUARY 21, 2012: Latest Century Tuna TV commercial invites the sexiest and healthiest men and women for an exclusive boot camp – the Superbods 2012.
The new TV spot, directed by Sid Maderazzo, features a boot camp wherein only the sexiest and healthiest men and women can enter including celebrity endorser Derek Ramsey and Anne Curtis, the latest addition to its endorsers.
Launched last week, this year’s Century Tuna Superbods theme is "Salute to Sexy" which will be held on April 14 at Boracay Island, Aklan.
“We wanted to raise the bar for health and sexiness at the event,” say Dusko Almosa, associate creative director of PC&V. “So aside from getting the hottest models, we brought back Derek Ramsay and introduced a new endorser in Anne Curtis. No one can deny that they’ve got the most enviable bodies and faces in the country, and we believe we’ve gotten people excited about our plans for the summer.”
Credits:
Client: Century Canning Corporation
Agency: PC&V Communications, Inc.
Pres. & Chief Creative Officer: Ariel Comia
Associate Creative Director: Dusko Almosa
Senior Copywriter: Migs Marfori
Art Director: Kat Suiza
Management Supervisor: Bev Mendoza
Account Director: Galle Buenaventura
Account Manager: Gian Recalde
Production House: 88 Storey Films
Director: Sid Maderazo
Producer: Chat Monteagudo
Production Designer: Jenny Lao-Pastor
Post Production House: Central Digital Lab
Audio Production House: Hit Productions
Music: Brian Cua
Print Photographer: Mark Nicdao
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