ASIA-PACIFIC – SINGAPORE, JUNE 27, 2013 – 3radical has appointed Chris Tew as executive vice president for Asia Pacific.
Tew joins as the innovative games platform Radical Realms launches globally in Singapore beginning with the Radical Weekend held over July 12-14, 2013 at 313@somerset. Asia Pacific has been identified as a key market for Radical Realms because mobile gaming, shopping & dining, and social media – all at the core of the 3radical proposition – are extremely popular in many parts of the region.
Through Radical Realms, retailers get to engage in a new and innovative way with shoppers that extends the conversation beyond the store in the form of virtual rewards alongside real world offers. These virtual rewards help their customers succeed in the games and win prizes. Shoppers will find the experience compelling because they can play a range of fun mobile games – alone or together with their friends – and have their favourite brands give them great offers that help them succeed in the game. Top scorers have the opportunity to win great prizes including a top prize of S$5,000 in cash.
“I am delighted to welcome Chris to 3radical” said David Eldridge, CEO and founder of 3radical. “With his commitment to customer success, Chris has established a solid track record over the years of building businesses in Asia Pacific. 3radical has a fantastic opportunity to energise the retail and food & beverage industries in the region by helping brands and customers engage through a platform that enables a new shopping and gaming experience."
“Through Radical Realms, 3radical has combined the incredibly fast growing but disparate areas of social media, mobile gaming and retail offers into an engaging and rewarding experience for consumers and retailers alike,” said Tew. “With an innovative platform, and the resources of 3radical, the company is embarking on a really exciting phase for the business and I am very pleased to be part of it.”
Tew previously set up the Australian operations for web content management company Mediasurface, winning key clients such as Westpac. When Mediasurface was acquired by Alterian plc in 2009, he led the operations for the combined customer engagement business, relocating to Singapore and building operations across South East Asia, making it the fastest growing region for the company. Following Alterian’s acquisition by SDL in 2011, Tew became executive vice president for Asia Pacific for SDL.
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