Overseas Filipino Workers (OFWs) are the Philippines’ biggest exports—individuals forced to leave their families for years, in order to provide a better life for them. For OFWs and their families, Christmas is the loneliest time of the year. What if Coca-Cola could give them what they wanted most for Christmas? What if they could come home? For 3 families, it was the t of reunion. For millions of Filipinos, it was the t of inspiration. The OFW Project touched a cultural nerve, hiting 1 million views in 3 days, and becoming the world’s most shared video for 2 weeks.
See the video here: http://www.coca-cola.com.ph/spikes2012/
Credits
Account Director: Kichi Madlansacay
Account Manager: Kae Devantes
Project Manager: Mike Joson
Digital Operations Director: Elaine Uy
Community Manager: Aiza Tsang
Digital Optimization Manager: Tonico Maningat
Chairman/CEO: Raul Castro
AVP & Deputy Executive Creative Director: Peter Acuna
Creative Director: Mervin Ignacio
Associate Creative Director: Che Laureano
Managing Partner: Bernadette Chincuanco
Associate Business Group Director: Ting Bongco
Associate Business Group Director: Judy Buenviaje
Associate Business Group Director: Mutch Wright
Account Manager: Macy Magpayo/Jen Santos
Director: Marla Ancheta
Producer: Aldous Pagaduan (Just Add Water)
Marketing Director: Anubha Sahasrabuddhe (The Coca-Cola Export Corporation)
Director/Sparkling Category: Jaideep Kibe (The Coca-Cola Export Corporation)
Group Brand Manager: Franz Decloedt (The Coca-Cola Export Corporation)
Group Brand Manager: Rachel Bernardino (The Coca-Cola Export Corporation)
