ASIA-PACIFIC – CHINA, APRIL 29, 2013 – BBDO | Proximity Live and APAX have been appointed by one of the world’s leading luxury menswear brands, Corneliani, to manage communications and a day of events to celebrate the brand’s expansion into mainland China.
Proximity Live is an agency at the heart of BBDO which helps prestige brands engage with China’s affluent consumers while APAX is one of China’s leading luxury event creative and management agencies. The two agencies have partnered to offer Corneliani event solutions, which include the opening of its newest flagship boutique, an event culminating in the autumn/winter 2013 fashion show, and media relations services.
"We sought an agency that could clearly communicate to Chinese audiences our brand’s past, present and future vision, as well as our Renaissance heritage and exquisite quality garments. The team at BBDO/Proximity Live and APAX has the experience, creativity and people who we believe will make our celebration a memorable one," said Corneliani SpA global sales director Cristiano Corneliani.
The two agencies are tasked with conception and execution of all aspects. Work will include a brand event – featuring cutting-edge 3D video mapping technology on a ceiling structure filled with tubes – for global VIPs and media, a fashion show, flagship store launch, media relations and digital outreach.
