CALIFORNIA, USA – San Francisco Bay Coffee and its agency of record, Cutwater, have launched a new animated campaign that puts family and integrity at the heart of the coffee experience. Expanding on the success of the “One Small Sip for a Better Tomorrow” brand platform, the campaign highlights the company’s Whole Bean offering and underscores the value of responsibly sourced, family-grown coffee in a market projected to grow from $8.18 billion in 2025 to $13.89 billion by 2033.
Driven by a colorful animated film by Psyop and Wizz, the campaign positions San Francisco Bay Coffee as a “David” against “Big Coffee” giants—showcasing its long-standing relationships with farmers, commitment to fair pay, and dedication to sustainability. Cutwater Creative Director Amy Su describes the work as “an engaging and purposeful way to illustrate what makes family-run coffee different.”
Jennifer Greenberg, Director of Marketing at San Francisco Bay Coffee, adds, “Our coffee drinkers care deeply about responsibly-sourced coffee and great taste. We’re proud to be a family-run business that has been putting farmers first since 1979. Every cup helps.”
The media strategy spans linear TV, digital video, paid social (Meta and Reddit), radio, streaming audio, digital OOH, and paid search—targeting environmentally conscious coffee audiences across the U.S. West Coast. Cutwater’s Lizzy Ryan notes that the campaign builds upon previous success while exploring new digital spaces like Reddit to foster organic conversations among coffee lovers.
Credits: San Francisco Bay Coffee – Whole Bean Campaign
Client: San Francisco Bay Coffee
Director of Marketing: Jennifer Greenberg
Brand Manager: Ingrid Barrientos
Associate Brand Manager: Molly Fitzgerald
Digital Marketing Manager: Sarah Cress
Digital Marketing Specialist: Katie Smoot
Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Directors: Amy Su, Teddy Miller
Senior Designer: Patrick Nelson
Senior Art Director: Lexi Lanzi
Copywriter: Mike Ennen
Head of Production & Executive Producer: Doug Stivers
Strategy Lead: Illana Bryant
Head of Media & Communications: Lizzy Ryan
Associate Director, Media Strategy: Caitlin Delaney
Head of Paid Social: Joseph Gudino
Group Account Director: Matt Allen
Account Director: Brett Harris
Animation & Design: Psyop & Studio Wizz
US Production Company: Psyop
Executive Producer: Andrew Linsk
Producer: Billy Mack
Production & Animation: Studio Wizz
Directors: Remus & Kiki
Executive Producer: Claire Madigan
Production Manager: Alice Sammut
Production Coordinator: Garance Duchêne Ribas
Assistant Director: Anne Pulce
Storyboard/Animatic: Remus & Kiki
Character Design: Remus & Kiki
Backgrounds: Turcin Soylu, Ines Fragueiro
Layout Posing: Pauline Joury
2D Animation Lead: Pierre Rütz
Animators: Roman Guillanton, Léo Schweitzer, Rénalya Mirande-Ney
Clean Up & Shadow Supervisor: Rénalya Mirande-Ney
Animation Clean Up: Pudoc
2D FX: Kerim Tumer
Compositing & Versioning: Emilie Chouabe, Benjamin Moreau, Guillaume Gabreau
Talent Manager: Julie Bellemare
Technical Director: Hadrien Farre
IT: Nicolas Biardeau, Emmanuel Zangzang
Music & Audio: Storefront Music
Managing Partners: John Sneider, Adam Elk
Managing Director: Matt Nelson
Senior Creative Producer: Katie Theobalds
Production Assistant: Liam Yorgensen
Composer: Joshua Loucka
Sound Design & Mix: Juan Aboites
