ASIA-PACIFIC – CHINA, MARCH 15, 2013 – DDB China Group has been awarded the creative lead agency role for Bentley Motors China, following a competitive pitch against three undisclosed agencies. The win signifies the agency as the first creative lead agency to be appointed in China. Bentley’s global headquarters primarily managed previous communications prior to the appointment.
Richard Tan, president and CEO of DDB Group North China, said: “It’s fantastic partnering with such an iconic brand as Bentley in its second largest market worldwide. This is a great testament to the team of automotive talents we assembled from China and around the world to demonstrate our solid understanding of the market, the brand, the Chinese high net worth consumers and sheer strength as an experienced team.”
Bentley Motors China appointed DDB China Group to immediately start working on the communications that will debut at the upcoming Shanghai Auto Show.
Richard Leopold, brand and marketing Director of Bentley Motors China said: “We immediately liked DDB’s passion for the Bentley brand which they demonstrated throughout the pitch process. We look forward to a long and fruitful partnership.”
Darren Hester, business director of DDB Guoan Beijing, DDB China Group added: “Bentley is a legendary automotive brand producing exquisite handmade cars and we are excited to continue helping Bentley brand grow in China."
