adobo magazine catches up with The Gunn Report founder Donald Gunn at ADFEST 2013.
Transcription:
"I put quite a big emphasis on effectiveness. It’s even been written, not by us. This is The Gunn Report’s fourth product. I wanted to persuade some of the audience that adding up award show wins for a living is not entirely a frivolous endeavor, because we got a lot of things on our website which are all about the fact that, more often than not, the ads that we admire and applaud and award the most in the industry are also highly effective for the client in the marketplace."
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