ASIA-PACIFIC – SINGAPORE, FEBRUARY 1, 2013 – Effective Measure, a rapidly expanding global leader in digital audience profiling and measurement in emerging markets, has appointed its first country managing director, Sammy Elazab.
Elazab joins Effective Measure from Tribal Fusion, a division of Exponential Interactive where he was digital sales manager across South East Asia. Prior to Tribal Fusion, he was the online partnership manager at carrier O2 Telefónica UK.
“Effective Measure’s Singaporean operations have been experiencing profound growth in a short and exciting period of time for the company. We are now primed for further market development with a new set of proven leadership abilities from a country Managing Director that has the knowledge and relationships to accelerate large-scale adoption of Effective Measure’s innovative products to some of Asia’s most forward thinking media enterprises,” said EM regional managing director Dinesh Arasaratnam.
As managing director, Elazab will lead Effective Measure’s business development efforts in Singapore. As part of his newly created role, Sammy will drive major client initiatives and develop local media and publishing industry alliance strategies that will help accelerate digital adoption and drive the understanding of the importance of analytics and measurement across all media platforms.
“Singapore is the perfect market for Effective Measure to come in and make a real difference. The ecommerce side is still underdeveloped and there is a need to positively impact the digital industry by providing detailed audience insight that allows our partners to make quality digital planning decisions. It’s exciting to be joining a company that will be heavily influencing the direction of online advertising within the region for the foreseeable future,” Elazab said.
“The addition of Sammy to our leadership team highlights the period of significant investment in developing our presence in South East Asia and Singapore. We have been working hard over the last 18 months to establish strong alliances in the local market and I am very much looking forward to further expanding the Effective Measure geographic footprint around the world and serving our global customer base," said Effective Measure founder James Robertson.
