ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, FEBRUARY 23, 2012: Euro RSCG Malaysia won Peugeot project in pitch against three unnamed agencies.
The agency will be responsible for the development of the campaign (TVC, print, and catalogue) for an upcoming new model which will be launched this year in the ASEAN area.
"This is an exciting time for Peugeot as this is the first time that we are producing a pan-regional TVC in Asia-Pacific. This particular model shows the attention we are giving to the markets in the region” said Denis Lefebvre, communication manager for Asia Pacific.
“We’re delighted to be partnering with Denis and his team across the ASEAN region. Peugeot is a world leader that we deeply admire for their commitment to excellence and the winunderlines the strength of the agency’s dedication to constant innovation and ground-breaking Creative Business Ideas," said Andrew Lee, managing director, Euro RSCG Malaysia
"This is an exciting time for Peugeot as this is the first time that we are producing a pan-regional TVC in Asia-Pacific. This particular model shows the attention we are giving to the markets in the region” said Denis Lefebvre, Communication Manager for Asia Pacific.
