ASIA-PACIFIC, MAY 13, 2013 – Financial group IG has become a regional sponsor of AXN’s original The Apprentice Asia, providing the brand an opportunity to increaseawareness in the Asia Pacific region, through association with a quality production and large target audience, as well as leverage the communication benefits of the progressive integration of TV, digital and social media.
Head of IG, Asia Paciï¬c Tamas Szabo, said: “We are very pleased to be a regional sponsor of The Apprentice Asia. Serious investors and professional traders across Asia are keen to take advantage of global financial markets. And they want to trade with someone they can trust. As an FTSE 250 company, we pride ourselves on delivering exceptional customer service alongside innovative trading technology. Partnering with a quality production like The Apprentice Asia, through Asia’s No.1 general entertainment channel AXN, provides us with an excellent opportunity to showcase our service and product across the region.”
The Apprentice Asia premieres on May 22, Wednesday at 9.05pm (SG/ MY/ PH/ HK)/ 8.05pm (JKT) on AXN across East Asia. The show will debut on 24 May at 7pm in Taiwan and 9pm in India. IG’s episode will air on June 19 in East Asia and the Philippines; and on June 21 in Taiwan and India.
