THE PHILIPPINES, SEPTEMBER 3, 2012 – Innity, Southeast Asia’s leading online media network, recently launched a branch office in Makati City, Philippines as part of the company’s geographic expansion effort to effectively strengthen its lead in one of the fastest-growing industry in the region.
According to Comscore’s latest Metrix Report, Innity Philippines’ network is the largest in the country which currently reaches out to more than 74% of the total Internet reach – that’s more than four million total unique visitors.
Innity will be introducing its unique Engagement offerings that allow marketers to efficiently connect with the right audience, at the right time, using the right tools for complete brand advertising. Advertisers are able to choose from a variety of content-interest channels like Automotive, Entertainment, Lifestyle, among others, while connecting with their target audience through a range of engaging proprietary ad formats.
Kelvin Ho, regional sales manager, has been appointed to spearhead the Philippines office. Ho has nearly a decade of experience in the digital industry and has the proven capability in implementing regional sales strategies while driving results and growth for the company.
Commenting on the launch, Ho said, “Based on the figures we are observing, the potential of online advertising in Philippines is huge and we strongly believe that it will only continue to grow in an exponential rate,” He added, “We will strive to provide advertisers and publishers with the best innovative and engaging online marketing solutions to drive the market forward.”
Prominent publishers like Inquirer.net, Philstar.com, Manila Bulletin, GMAnetwork, Pinoyexchange, and Multiply Philippines have already signed up to be part of the network.
“Innity Philippines is one of the trusted online ad networks in the Philippines right now. Not only can they provide up-to-date earnings on our website with their user-friendly dashboard, their customer support in regards to inquiries and earnings are fast and efficient.” expressed Nino dela Paz, online marketing head of Manila Bulletin.
Among the many clients that Innity Philippines has worked with thus far are P&G, Nokia Philippines, Samsung Electronics, Insular Life, and LG Electronics.
With the addition to this office, Innity now has presence in eight countries – Malaysia, Singapore, Thailand, Indonesia, Vietnam, Hong Kong and Shanghai with over 135 staff in total.
