LONDON – September 24, 2013 – FutureBrand Global Chief Executive Officer, Patrick Smith, today announced the appointment of Sarah Reiter to the position of President Asia Pacific, joining the global board.
"Joining FutureBrand as Executive Director, then taking on the responsibilities of Chief Executive Officer Southeast Asia, Sarah has created a regional hub and epicenter of local and international talent, well known and now recognized, as an employer of choice across Asia Pacific. I’m therefore delighted to announce Sarah’s promotion to this key leadership role," Smith said.
According to Smith, Reiter has the qualities that will drive the company forward.
“FutureBrand, throughout the Asia Pacific region, has demonstrated a strong understanding of the needs of businesses and governments thereby spearheading significant advancement of new thinking, new value to clients and new ways of working – including being first to market with crowd sourcing and customer centricity practices as well as our predictive processes and foresight tools,” explained Smith.
“Sarah possesses the kind of energy, intelligence and creativity driving this new mindset and will contribute to our diversity and capabilities as the leading creative future company.
In her new role, Reiter will be responsible for developing the company’s products, strategy, and talent in the region.
"As President, Sarah will champion Asia-relevant product and service development, steer regional corporate strategy, investment and talent management and provide global advocacy for the Southeast Asia corridor, China and Australia,” Smith concluded.
Reiter’s background includes a range of senior creative, corporate and political roles holding many prestigious posts including two leadership positions with FutureBrand, Deputy Chief of Staff at Office of the Premier of Victoria Australia, and Director Marketing and Public Affairs at ASX listed Transurban CityLink. She is fluent in Bahasa Indonesia and holds a MA (Political and International Affairs), BA (Marketing), Grad Cert (Management), Grad Cert (Virtual Communication).
