LOS ANGELES – December 26, 2013 – To celebrate Denver Broncos quarterback Peyton Manning’s record breaking touchdown streak, Gatorade created a film telling the athlete’s story by showing 51 passes with a single throw.
The film, "Peyton Manning 51 and Counting," was created by TBWA\Chiat\Day Los Angeles is now live on YouTube and Instagram.
The video unfolds in a sort of stop-motion, and makes use of photos of Manning at different games, compiled to show a single throw.
The images are accompanied by the following words:
When people write you off,
When they criticize your choices,
When they doubt your abilities,
When they try to put limits on you,
When they say it’s time to step aside, that you’re done, you’re too old,
There are a lot of good reasons to simply ignore them.
Now, I guess, there’s one more.
Win From Within
Gatorade also published an ad in Sports Illustrated to congratulate Manning on his win as Sportsman of the Year. The ad uses only words and Manning’s number, 18.
CREDITS
Client: Gatorade
Campaign: Peyton 51 & Counting
Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: John Norman
Group Creative Director: Brent Anderson
Creative Director: Gustavo Sarkis
Copywriter: Scott Cleveland
Art Director: Pierce Thiot
Executive Producer: Brian O’Rourke
Producer: Ashton Dunn
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Junior Planner: Matt Bataclan
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Supervisor: Marc Johns
Business Affairs Manager: KK Davis
Broadcast Traffic: Jerry Neill
Stock Footage: AP Images
Editorial Company: Arcade Edit
Editor: Christjan Jordan
Assistant Editor: Ryan Andrus
Managing Partner/EP: Damian Stevens
EP: Nicole Visram
Post Producer: Gavin Carroll
Online Editorial: Timber
Creative Director: Jonah Hall
Head of Production: Michael Theurer
