ASIA-PACIFIC – SINGAPORE, FEBRUARY 1, 2013 – Out There Media has appointed Gerald Smith as managing director for Asia Pacific. Smith is a digital media expert with 15 years of experience in both Europe and Asia.
Under his leadership, Out There Media aims to strengthen its operations in Asia Pacific, in order to meet increasing demand for its mobile offerings regionally and expand its client base of leading brands across a variety of sectors and markets.
Smith is an experienced digital media specialist who has been based in Asia for the past seven years. Capitalizing on his expertise in multi-platform strategies for major brands, Smith will be responsible for accelerating Out There Media’s growth momentum and leadership position as well as driving operations and business development initiatives across the region.
Speaking on the latest appointment, Kerstin Trikalitis, CEO and co-founder of Out There Media, said: “With Asia Pacific gaining increasing strategic importance for players in the digital arena, we are excited to welcome Gerald to our team and we look forward to the value he will bring to our operations in the region. His experience in the field of digital media and multi-platform strategy is very significant, and we look forward to leveraging his extensive knowledge to move further forward in Asia.”
Smith said: “I am very excited at the opportunity to contribute to Out There Media’s sustained success in the region, as mobile advertising continues to gain significance and traction in the region. I look forward to working closely with Out There Media’s stellar team and partner networks in each of the markets as we expand our footprint in Asia. In an increasingly demanding and competitive market, experience, innovation, and multiplicity of approach will be key to moving forward.”
