THE PHILIPPINES, DECEMBER 6, 2011: With the rapid penetration of social media and availability of more affordable smartphones among Filipino mobile phone owners, Globe Telecom looks at its mobile data business to sustain momentum after the segment posted substantial growth in revenues in the 3rd quarter of 2011.
As of end-September this year, the company’s mobile browsing revenues rose to over P1.4 billion, a 64% increase from last year’s levels on the back of the company’s strong portfolio of new services that promote the use of mobile internet for social networking, search engine, e-mail services as well as entertainment through the use of mobile applications or apps.
Opening up its mobile data services to a wider market, Globe launched the widest range of mobile internet plans and m.globe, an all-in- one mobile portal that allows users to enjoy the best of the mobile web in a single platform without the need for an expensive and sophisticated internet-capable phone. Globe also made available some of today’s most affordable Android devices in CloudFone Ice and CloudFone Temptation.
“Mobile browsing has definitely revolutionized the Philippine telecommunications industry with the growing demand for an easier and more accessible way to be connected to the World Wide Web,” said Ernest Cu, President and CEO of Globe. “We are very pleased with how our mobile data business has grown over the last year, and this drives us further to make our mobile browsing services more accessible, affordable, and widely available to Filipinos wherever they are, through offers that are customizable, relevant and always affordable.”
To support the suite of mobile browsing services that Globe offers, the company earlier announced that it will embark on a US$790 million network modernization program to prepare its network for more bandwidth-heavy services such as broadband and data.
