Winnie Chen-Head has been appointed as Chief Executive Officer for WPP Malaysia.
This appointment underscores the agency’s deep commitment to the dynamic Malaysia market and our ambition to drive transformative growth and innovation for clients across the region.
Chen-Head, who officially started on 6th May, is a transformative media and marketing leader with over 24 years of experience across e-commerce, aviation, telecommunications, tech start-ups, and media agencies. She brings deep expertise in strategy, operations and capability development, with a strong focus on people, innovation, and business outcome-driven media. Known for turning bold vision into measurable impact, Chen-Head has consistently driven growth and helped brands and marketers rethink the role of media through integrated, future-ready strategies that deliver lasting business results.
Previously, Winnie has held leadership positions at Omnicom and Dentsu as well as serving as Head of Product, Strategy & Innovation at WPP Media agency brand Mindshare.
Announcing the news, Helen McRae, WPP Media CEO for SEAPAT (Southeast Asia, Pakistan, South Africa, and Taiwan) said: “Winnie’s passion for media and our clients’ limitless potential for growth in the region set her apart as an inspirational leader. She is a strong advocate for rigor and craft and has a unique ability to drive marketing integration across media, culture, and creativity. Her energy and expertise will be instrumental in helping us to deliver intelligent growth and unparalleled value to our clients in the region.”
Winnie Chen-Head added: “I’m delighted to be returning to the WPP network and helping to shape the next chapter together with my colleagues in Malaysia. My formative media agency years were spent here, and that experience provided me with not just a strong foundation, but a deep respect and genuine affection for what makes this place special – the people, the ambition, and the craft. That connection has stayed with me, and I feel both energised and personally invested in this next phase of transformation.
“I have always believed that meaningful impact happens when talent, creativity and technology come together with clarity of purpose, and am excited to build on that belief with the team. I look forward to strengthening our capabilities and continuing to evolve a culture that is ambitious yet grounded, innovative yet accountable, creating growth that is as commercially powerful as it is personally meaningful for all of us.”
Chen-Head’s leadership will further solidify WPP Media’s position as a trusted partner for brands seeking to connect with audiences within the dynamic and critically important growth market of Malaysia.
